The average person spends MORE THAN HALF their waking life on electronic devices. It does not matter how good your salon is, if potential customer’s phone searches take them to your competitors, you lose out! You can also use the following steps to effectively get new staff.
Step 1 Claim your Company’s Facebook listing by searching for your company. After searching for the unclaimed page, click “is this your business” circled in red in the following image and following the steps it prompts.
Step 2 Once you claimed your business, under Settings of your company Facebook page set your preferred Page audience. Choose your desired age group for your best demographics. Target your client groups.
Step 3 Create a post to lead your campaign – for your business you want to make a price cut sheet or some other sales/promotional material.
Spend as much as you can on buying traffic. Margins may stay the same or decrease but the only thing that matters is volume. Analyze conversion rates and adjust targeted demographics accordingly. I included some screen shots of what I do for my own page. If it was not for Facebook, my company may not exist – before 2015 most of our revenue came from oilfield related customers- many of which are now shutdown.
Using the existing Facebook infrastructure is more efficient than building an SEO optimized website from scratch with enough apps, to allow certified customer ratings, reviews, photos etc.
Encourage interaction by taking pictures of your work and hash tagging your salon name #______yeg and #edmontonnails or #yegnails. You can also encourage more interaction from customers by making a contest for example, clients that hashtag the salon name #thutnailsyeg will be entered into a monthly draw an the monthly winner will receive 10% off their next service.
Acquiring the customer is the most difficult thing in business, once you have the customer, you don’t have just the one sale – in the nail business, you set up a recurring cost as they will need to come back periodically. I have more advice for nail salons here: https://thutaccounting.wordpress.com/2017/05/19/choosing-your-market-pricing/
Replying to reviews on Facebook
It is very important to respond to reviews whether it is good or not. This shows customers that your business is not in it for a quick cash-grab, but that you value your customers and their relationship. This creates trust for both existing and new customers.
Below are some examples:
Replying to not-so-good reviews: (You should not use the business name so it doesn’t show up in search results)
Thank-you for bringing that to our attention. Your feedback helps us grow and get better. So please take a a minute and let us know: 1- What we can do better to earn 5 stars, 2- What do you like best about the way we do business? 3- How does our salon compare with other nail salons you’ve visited? We’ll use your response to create a better experience for everyone.
I’m sorry to hear about your bad experience. We’re normally known for our exceptional work and regret that we missed the mark. My name is ______ and I am the Owner/Manager. We would like the opportunity to fix this. If you’d like to discuss this further, please private message me through here.
I am truly sorry you had such a disappointing experience. Our goal is just the opposite and we hope to exceed all expectations by going above and beyond with our facilities, services and of course; overall client experience. Thank you for taking time to provide us with your feedback as we are constantly providing feedback to our teams as to how we can be better.
Finally, you shouldn’t copy & paste these examples for every single review because each reply should be sincere!
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