There was an excellent comment in our highly popular post on Choosing Your Market & Pricing. Thank-you “dicky dee” for creating this idea and everything in quotes are his words.
- Most people think “follow your passion” is sound advice. Successful people often attribute their success to doing what they are passionate about- it’s just an easy thing to say so they don’t need to waste time answering questions. This makes it about YOU and YOUR passion. No one cares about you and its never about you- it is about others. The sooner you figure this out the better. Providing something that OTHERS NEED will make you a success faster and it is easy to become passionate afterward. No accounting grad is ever passionate about accounting. If they get their face plastered on a fleet of vehicles and have a lead accounting role at a huge company its easier to tell people he followed his passion, rather than he followed the money. I forgot who said this but money is a neutral indicator of value, by aiming to make it, you are aiming to become more valuable.
- Most people follow trends. Our feed is entirely #Blockchain and #Bitcoin, should our next focus be in Blockchain? Probably not, dicky dee explains: “it makes it a lot harder to achieve your goals if thousands of other businesses are doing the same thing as you, it would work however if you have a solid way of differentiating yourself from the pack that would be highly advantageous.” Ease of entry is how he describes this “winner takes all” reality we live in where few players enjoy the bulk of the work. Do something no one else thinks of doing. How can you think like this? UNDER-CONSUME so you don’t need to work. Then instead of working, you can think. Most people don’t think anymore- they are constantly doing something, when they aren’t working/driving/yapping, they glance at their phone. Learn to do nothing but think, if you are bored that just means you are boring.
- Most people don’t talk about scale and instead focus on operating margins and net worth. Scale trumps margins. If you have scale, margins can decrease and as long as its positive you have a real business. Scaling is not linear and with the right skill set and framework you can go from half a million dollars in debt to “rich” in a couple years. Read our customer’s great example in the comments section. Scale is relative and can serve anyone to some extent: why have one noodle house when you can have seven? *wink* “Scaling with using minimal cash flow” is just plain efficiency. Most people are saving $1,000 a year on switching accountants, scarcity mindset tries to protect their net worth. Your net-worth is irrelevant when you are old, asset rich and cash poor. Cash Rules Everything Around Me: seek to maximize your company cash flow, you can spend as much as you want since your net-worth becomes meaningless after you realize having stuff is overrated.
- Most people trade their limited time for money. You can never get back time, so with each year of life you live, the marginal “worseness” increases. The piper will be paid, make use of your time now, so you are not wasting exponentially more time in the future. Only trade time for money when you have no money and lots of time on the money-time continuum. With each surplus dollar, you should trade money for time: someone is buying your time every time you look at their advertisement. You can buy time by outsourcing your bookkeeping/accounting. “If your business depends on you to be there instead of hiring out and creating systems and processes then you will never have true wealth no matter how much money you make because you don’t own your TIME and your income is capped off by how many hours you put in.” Leveraging technology has its limitation so how much do you pay someone to replace you? The most sustainable solution is that if you pay someone $20 per hour, they should also “pay you” $20 per hour. If you pay them $20 per hour and they “pay you” $40 per hour you should pay them more or you’ll lose them. And unnecessarily re-doing the hiring process at no gain is an enormous waste of time.
SwissBooks Pro Tip:
“Man muss immer umkehren” is a German saying that the solution to a problem can be clarified by re-expressing it in inverse form. Work backward and reverse engineer your target. A worthwhile target is to clear $1+ million in a year, if not through recurring revenue then at least through selling your business. The latter part is easier so you only need to generate between $200,000 to $333,333 in annual discretionary cash flow to sell your business for a $1 million. But by the time you are hitting those figures, you won’t want to sell anyway since you would have figured out how to scale.
An oversimplified example in online sales would be: you would need 100,000 sales at $10 of profit per sale. Assuming a 2% conversion this would require 5 million visitors, which will cost $500,000. So you need to come up with $550,000 (50K extra to live assuming 1-year cycle).
If you don’t have it – the process continues. You’ll need 55,000 customers in the preceding cycle at $10 profit per sale which assuming the same 2% conversion would require 2.75 million visitors, which will cost $275K. You need to come up with $325,000 (50K to live).
Getting this requires 32,500 sales at $10/sale with 1.625 million visitors which costs $162,500. You’ll need $212,500 (50K to live).
21,250 sales from 1.0625 million visitors costing $106,250. Requires $156,250.
781,250 visits costs $78,125. So if you had $50,000 of startup cash you could make this model work for you in 5 years and the only way to speed it up is by improving your margins or conversion rate, just don’t forget what is important (in this example its volume). Traps: If the cost of producing and delivering your offering is 50% of your revenue – its probably not worth pursuing.
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