How Does Your Income Stack Up?

Do you know how well you’re doing income-wise? Many of us have no accurate idea because we don’t know how much our peers earn.

While constantly comparing yourself to others may lead to unhappiness, you should know where you stand because it dictates your strategy going forward. If you don’t know where you are today, you can’t plan your future.

One of the best ways to gauge your performance is your after-tax income.  At THUT we focus on after-tax income rather than net worth since advancing net worth beyond what you will never spend is a poor use of our limited time.

We are often asked which businesses are wise investments. Different businesses require different skill sets and have a different cost to set up. Some require extensive and expensive education.

According to the latest Edmonton census, the median household income in the Edmonton area is $91,860.  This means that the middle-class in Edmonton is earning between $45,930 and $137,790 (50% from the median).

AREA Median Gross After-tax Monthly
Henderson Estates, Edm. 182,912 139,404 11,617
Sherwood Park 180,224 137,536 11,461
Oakmont, St. Albert 153,329 118,844 9,904
Oleskiw, Edmonton 150,221 116,684 9,724
Sturgeon County 141,509 110,628 9,219
Castlebrook 121,771 96,910 8,076
Edmonton Average 94,447 77,920 6,493
Edmonton Median 91,860 76,122 6,344
Kennedale 78,379 66,014 5,501
CLIENT GROUP After-tax Monthly
B2B tech or Consumables 240,000 20,000
CNC Machine shops 240,000 20,000
Single-idea restaurants 240,000 20,000
B2B Trades 180,000 15,000
Salons 120,000 10,000


Castlebrook’s neighborhoods (Chambery and Elsinore) are examples of nice neighborhoods to blend in. Far enough from the problems with lower IQ neighborhoods and nice enough to enjoy without being labeled as being targetted as being rich in Henderson Estates.

Even if you are not involved in a tech-oriented business, you can use strategies like outsourcing accounting and customer service, leverage automation apps, and consider disintermediation (cut out the middlemen – source from China, or cut out the bank and learn about cryptocurrencies).  SaaS businesses generate on average $150K-$200K revenue per employee (it can be as low as $100k of revenue per employee or as high as $300K per employee).

The similarities in restaurants and B2B businesses are scalable practices. Although you only have to make more than $16k month after-tax to be considered in Edmonton’s 1%, this is only because of the large amounts of people with low reported income that bring down the average. The real 1% are the more than 30 individuals who earn more than $1 million per year, and even more who are earning between $500K – $1M per year.

This brings up another question, “Why Edmonton?”

Edmonton is a global leader in the artificial intelligence (AI) and machine learning (ML). The University of Alberta was ranked #2 in the world for AI and ML.

  • Alberta is a monster economy and even during a recession, Alberta’s per capita GDP exceeds $80K – on par with Switzerland’s.
  • With housing more affordable in Alberta vs. Toronto and Vancouver, there is more disposable income to capture from Alberta’s affluent consumers.

If you don’t like your after-tax take household income, improve it since time is the only resource you can never get back.