Fluoridation of our Water!

Many of us don’t know much about fluoride except that it is supposed to be good for your teeth and reduce cavities but there is so much I didn’t know. 

As quoted from Nassim Taleb’s Anti-Fragile (Chapter 21. Medicine, Convexity, and Opacity) “The non-natural needs to prove its benefits, not the natural—according to the statistical principle outlined earlier that nature is to be considered much less of a sucker than humans. In a complex domain, only time—a long time—is evidence.”

Just like the insecticide, DDT, discovered by a Swiss chemist (who actually won a Nobel Award for it), cigarettes, plastic, & cellphones were “harmless” until it all proved to be harmful after a long period of time. Or years ago, scientists came to the conclusion that cholesterol in food was bad = eggs were bad. Now, decades later, we find out the effect of egg consumption on blood cholesterol is minimal when compared with the effect of trans fats and saturated fats and according to a study at the University of Connecticut the fat in egg yolks actually helps to reduce LDL (“bad” cholesterol).

The approved 1.00ppm of fluoride in drinking water now MIGHT be harmful after another decade of studies.

If studies now show that it does affect IQ and other things then I’m going to do my best to avoid it in water where we cannot control how much fluoride we take as we need to drink a lot of water to keep healthy. There is already fluoride in some of the foods we eat/drink, & toothpaste. Other countries have access to fluoridated salt (ie. Switzerland) where the fluoride intake can be controlled for EACH individual. A smaller child can use less salt vs. an adult <— this makes much more sense than FORCING every single person to take fluoride through their drinking water.

  1. US National Library of Medicine National Institutes of Health: Critical Review of Physiological Effects of Ingested Fluoride as a Public Health Intervention (“CONCLUSIONS: The results support the possibility of an adverse effect of high fluoride exposure on children’s neurodevelopment. Future research should include detailed individual-level information on prenatal exposure, neurobehavioral performance, and covariates for adjustment.”)
  2. Department of Environmental Health, Harvard School of Public Health: Developmental fluoride neurotoxicity: a systematic review and meta-analysis  

    (“RESULTS: The standardized weighted mean difference in IQ score between exposed and reference populations was -0.45 (95% confidence interval: -0.56, -0.35) using a random-effects model. Thus, children in high-fluoride areas had significantly lower IQ scores than those who lived in low-fluoride areas. Subgroup and sensitivity analyses also indicated inverse associations, although the substantial heterogeneity did not appear to decrease.

    CONCLUSIONS: The results support the possibility of an adverse effect of high fluoride exposure on children’s neurodevelopment. Future research should include detailed individual-level information on prenatal exposure, neurobehavioral performance, and covariates for adjustment.”)

  3. Translated research report Fluoride 41(2) 115-119 April-June 2008 – Effects of the level of fluoride in drinking water on the intellectual ability of school-age children
  4. Fluoride news & lawsuit

So then I looked into Edmonton’s water: 2017 YTD median of fluoride in Edmonton’s water is 0.68 ppm!! Whereas most developed countries, including 97% of the western European population (Switzerland included), do not consume fluoridated water. 

After learning this we decided we had to switch our Mavea water pitcher out for something that could remove fluoride and found two products: Berkey and Zero Water. Pictured below is the Berkey which we thought was right for our family. 

IMG_0076

The Berkey system effectively removes harmful viruses, bacteria, parasites and unhealthy contaminants from water and leaves essential minerals that your need. It purifies tap water & raw untreated water from sources such as remote lakes and streams.  It is SOOO good that they even recommend you to test your system after setting it up by putting water and RED FOOD coloring into the tank and the water that comes out is clear. The system which includes 2 Black filters and 2 F-2 filters cost us $351 plus we purchased an extra set of each filter so that it filters faster. After the water is filtered I empty the system into glass bottles and put them in the fridge (the system is BPA free but we avoid keeping food/drinks in plastic whenever possible). Use it at home, at the cottage, on a camping trip, or at your office/shop for clean water. I also recommended it to my parents for when they go back to Vietnam for vacation (who knows how clean the bottled water actually is!?)

Below are the cost in cents per litre of water filtered for both systems after 12 years: Berkey 0.0403 cents/litre (Amazon)  and Zero 0.1188/litre (Costco) and Zero 0.1387/litre (Amazon)  [The break even point is 2 years]



Here are the links to Amazon or Costco for those that have memberships at Costco for the Zero system:

Zero Water 10 cup pitcher Amazon $39.48 or Costco $64 

Zero Filters: Costco 4 filters for $70 or Costco 8 filters for $119 or Amazon 2 filters for $33  or Amazon 4 for $82.69 or Amazon 8 filters for $142.35



Below is more calculations I did for our family. The Institute of Medicine determined that an adequate intake (AI) of water for my family would be:

2.36 litres (1.18 litres/day for 4- 8 year olds & I have a 3 year old and 5 year old 1.18 x 2 = 2.36)
3 litres for men per day
2.2 litres for women per day
—————
7.56 litres / day of drinking water for my family + extra water is required for cooking

The Berkey Light has a capacity of 10.4 litres so I would need to refill the system once a day for drinking and cooking. Using that I calculated how long my filters would last my family:

Berkey Black filter set purifies approximately 22,000 litres so 22,000 L / 10.4 L = 2,115.38 / 365 days = 5.8 years (5 years and 9.6 months) !! I purchased an extra set of Black filters so I have 2 sets of black filters = 5.8 x 2 = 11.6 (11 years and 7.2 months)

PF-2 Fluoride & Arsenic Reduction Filters is recommended to be replaced after 3,785 litres so 3,785 L / 10.4 L = 363.94 which is almost a full year! I purchased an extra set so I have 2 sets of PF-2 filters = 363.94 days x 2 or basically, 2 years.

Meaning I would need to buy around 5 extra sets of the PF-2 filters because of the life expectancy difference = $66 x 5 = $330

$351 system w/ 1 set of black filters and 1 set of PF-2 filters
$205 additional 1 set of black filters and 1 set of PF-2 filters
$330 additional 5 sets of PF-2 filters for the 10 year difference between the black filters and PF-2 filters
——
$886 / 11.6 years = $76.38 / year in clean fluoride free water!

As that includes the system the calculation below is for the NEXT 11.6 years of clean fluoride free water

$390 for 2 sets of black filters and 2 sets of PF-2 filters (11.6 years & 2 years)
$330 additional 5 sets of PF-2 filters for the 10 year difference between the black filters and PF-2 filters (10 years)
——
$720 / 11.6 years = $62.07 / year in clean fluoride free water!

REMEMBER! The number of PF-2 filters MUST match the number of Black filters to work as the PF-2 filters attach to the Black filters.


The PF-2 filters remove:

  • Arsenic V and peroxidized Arsenic III

  • Targets entire family of arsenic oxide anions as well as the arsenic cations

  • Other residual heavy metal ions

WARNING: huge list below these 2 photos of what the Black Berkey filters remove!!

(Disclosure: Links to products are affiliate links (not the Costco ones). If you make a purchase after clicking a link, we may receive a commission. This commission comes at no charge to you. Thanks for supporting SwissBooks & Anja’s Plate to get some good information out to people like you!)

 

VIRUSES >99.999%

  • Exceeds Purification Standard (Log 4):

  • MS2 Coliphage – Fr Coliphage

  • PATHOGENIC BACTERIA SURROGATE >99.9999%

  • Exceeds Purification Standard (Log 6):

  • Raoultella terrigena

  • TRIHALOMETHANES – Removed to >89.8%

  • (Below Lab Detectable Limits):

  • Bromodichloromethane

  • Bromoform

  • Chloroform

  • Dibromochloromethane

INORGANIC MINERALS

  • Removed to below Lab Detectable Limits:

  • Chlorine Residual (Total Residual Chlorine)

  • Volatile Organic Compounds (VOCs)

  • Removed to below Lab detectable limits

  • Alachlor

  • 1,1,1,2-Tetrachloroethane

  • 1,1,1-Trichloroethane (TCA)

  • 1,1,2,2-Tetrachloroethane

  • 1,1,2-Trichloroethane

  • 1,1,2-Trichlorotrifluoroethane

  • 1,1-Dichloroethane (1,1-DCA)

  • 1,1-Dichloroethylene (1,1-DCE)

  • 1,1-Dichloropropene

  • 1,2,3-Trichlorobenzene

  • 1,2,3-Trichloropropane

  • 1,2,4-Trichlorobenzene

  • 1,2,4-Trimethylbenzene

  • 1,2-Dibromo-3-chloropropane (DBCP)

  • 1,2-Dibromoethane

  • 1,2-Dichloro-1,1,2-trifluoroethane (CFC 123a)

  • 1,2-Dichlorobenzene

  • 1,2-Dichlorobenzene-d4

  • 1,2-Dichloroethane

  • 1,2-Dichloropropane

  • 1,3,5-Trimethylbenzene

  • 1,3-Dichlorobenzene

  • 1,3-Dichloropropene

  • 1,4-Dichlorobenzene

  • 2,2-Dichloropropane

  • 2,4,5-T

  • 2,4,5-TP (Silvex)

  • 2,4-D

  • 2,4-DB

  • 2-Butanone (MEK)

  • 2-Chlorotoluene

  • 2-Hexanone

  • 2-Methyl-2-propanol

  • 3,5-Dichlorobenzoic Acid

  • 3-Hydroxycarbofuran

  • 4-Bromofluorobenzene

  • 4-Chlorotoluene

  • 4-Isopropyltoluene

  • 4-Methyl-2-pentanone

  • 4-Nitrophenol

  • 5-Hydroxydicamba

  • Acetone

  • Acifluorfen

  • Alachlor

  • Aldicarb

  • Aldicarb Sulfone

  • Aldicarb Sulfoxide

  • Aldrin

  • alpha-Chlorodane

  • Ametryn

  • Aroclor (1016, 1221, 1232, 1242, 1248, 1254, 1260)

  • Atraton

  • Atrazine

  • Baygon

  • Bentazon

  • Benzene

  • Bromacil

  • Bromoacetic Acid

  • Bromobenzene

  • Bromochloromethane

  • Bromodichloromethane

  • Bromomethane

  • Bromoform

  • Butachlor

  • Butylate

  • Carbaryl

  • Carbofuran

  • Carbon Tetrachloride

  • Carboxin

  • Chloramben

  • Chlordane

  • Chloroacetic Acid

  • Chlorobenzene

  • Chloroethane

  • Chloroform

  • Chloromethane

  • Chlorpropham

  • cis-1,2-Dichloroethylene

  • cis-1,3-Dichloropropene

  • cis-Nonachlor

  • Cycloate

  • Dacthal Acid

  • Dalapon

  • Diazinona

  • Dibromoacetic Acid

  • Dibromochloropropane (DBCP)

  • Diazinona

  • Dibromomethane

  • Dicamba

  • Dichloroacetic Acid

  • Dichlorodifluoromethane (CFC 12)

  • Dichloromethane

  • Dichlorvos

  • Diclorprop

  • Dieldrin

  • Dinoseb

  • Diphenamid

  • Disulfoton

  • Disulfoton Sulfone

  • Disulfoton Sulfoxidea

  • Endrin

  • EPTC

  • Ethoprop

  • Ethylbenzene

  • Ethylene Dibromide (EDB)

  • Fenamiphos

  • Fenarimol

  • Fluorobenzene

  • Fluridone

  • gamma-Chlorodane

  • Glyphosate

  • Halo acidic Acids (HAA5)

  • Heptachlor

  • Heptachlor Epoxide

  • Hexachlorobenzene

  • Hexachlorobutadiene (CCC)

  • Hexachlorocyclopentadiene

  • Hexazinone

  • Isopropylbenzene (Cumene)

  • Lindane (Gamma-BHC)

  • Merphos

  • Methiocarb

  • Methomyl

  • Methoxychlor

  • Methyl Paraoxon

  • Methyl tert-Butyl Ether (MTBE)

  • Metolachlor

  • Metribuzin

  • Mevinphos

  • MGK 264

  • Molinate

  • Monochlorobenzene

  • m-Xylenes

  • Naphthalene

  • Napropamide

  • n-Butylbenzene

  • Norflurazon

  • n-Propylbenzene

  • Oxamyl

  • o-Xylene

  • Pebulate

  • Pentachlorophenol

  • Picloram

  • Prometon

  • Prometryn

  • Pronamidea

  • Propazine

  • p-Xylenes

  • sec-Butylbenzene

  • Simazine

  • Simetryn

  • Stirofos

  • Styrene

  • Tebuthiuron

  • Terbacil

  • Terbufos

  • Terbutryn

  • tert-Butylbenzene

  • Tetrachloroethylene (PCE)

  • Tetrahydrofuran (THF)

  • Thiobencarb

  • Toluene

  • Toxaphene

  • trans-1,2-Dichloroethylene

  • trans-1,3-Dichloropropene

  • trans-Nonachlor

  • Triademefon

  • Tribromoacetic Acid

  • Trichloroacetic Acid

  • Trichloroethene (TCE)

  • Trichloroethylene

  • Trichlorofluoromethane (CFC 11)

  • Tricyclazole

  • Vernolate

  • Vinyl Chloride

HEAVY METALS:

  • Aluminum (>75%)

  • Antimony (>97.5%)

  • Barium (>80%)

  • Cadmium (>99.5%)

  • Cobalt (>95%)

  • Chromium (>95%)

  • Chromium 6 (>99.85%)

  • Copper (>95%)

  • Lead (>97.5%)

  • Mercury (>98%)

  • Molybdenum (>90%)

  • Nickel (>95%)

  • Vanadium (>87.5%)

ALSO, REMOVES OR REDUCES:

  • Arsenic (>99%)

  • MBAS (>96.67%)

  • Nitrites (>95%)

  • Selenium (>97.5%)

  • Thallium (>99.5%)

  • Rust, Silt, Sediment, Turbidity, Foul Taste, and Odours

Using Facebook For Your Nail Salon

For our Vietnamese blog post, click here

The average person spends MORE THAN HALF their waking life on electronic devices.  It does not matter how good your salon is, if potential customer’s phone searches take them to your competitors, you lose out!  You can also use the following steps to effectively get new staff. 

Step 1 Claim your Company’s Facebook listing by searching for your company. After searching for the unclaimed page, click “is this your business” circled in red in the following image and following the steps it prompts.step 1 claim your page.png

Step 2 Once you claimed your business, under Settings of your company Facebook page set your preferred Page audience. Choose your desired age group for your best demographics.   Target your client groups.2 audience

Step 3 Create a post to lead your campaign – for your business you want to make a price cut sheet or some other sales/promotional material.  3 Boost post

Spend as much as you can on buying traffic. Margins may stay the same or decrease but the only thing that matters is volume. Analyze conversion rates and adjust targeted demographics accordingly.  I included some screen shots of what I do for my own page. If it was not for Facebook, my company may not exist – before 2015 most of our revenue came from oilfield related customers- many of which are now shutdown.

Using the existing Facebook infrastructure is more efficient than building an SEO optimized website from scratch with enough apps, to allow certified customer ratings, reviews, photos etc. 

Encourage interaction by taking pictures of your work and hash tagging your salon name #______yeg and #edmontonnails or #yegnails. You can also encourage more interaction from customers by making a contest for example, clients that hashtag the salon name #thutnailsyeg will be entered into a monthly draw an the monthly winner will receive 10% off their next service.

Acquiring the customer is the most difficult thing in business, once you have the customer, you don’t have just the one sale – in the nail business, you set up a recurring cost as they will need to come back periodically.  I have more advice for nail salons here: https://thutaccounting.wordpress.com/2017/05/19/choosing-your-market-pricing/

  • Share with someone that could use some advice in this post or save some taxes and EARN UP TO $583! For every customer you refer we’ll give you a free month or a gift card equal to 1 month of service of your referral – whatever is bigger! Anyone you refer gets a free month of bookkeeping!
  • The end-to-end solution at an unrivaled annual fixed price. There is more time, more inspiration and more money for the implementation of your business. Do not waste money and time with taxes and accounting.  At the cost of just 1% or less we reduce customer total costs by 3-30% (taxes + accounting).
  • SwissBooks provides complete accounting, bookkeeping, payroll and tax solutions for Canadian controlled private corporations throughout Canada in a wide variety of industries and leverages extensive expertise to deliver the best solutions to our customers.
  • The strategy was to enter Canada at the high end of the market: Edmonton’s oil and gas industry, where customers were prepared to pay a premium, and  SwissBooks used that money to develop cost efficient accounting solutions for other sectors.  In turn, that money was used to develop even more cost efficient accounting – driving down the market to higher unit volumes and lower prices with each successive category: Industry, Enterprise, Venture, Boutique, Micro-businesses and Holding Corporations.  Take advantage that Alberta’s oil and gas enterprises spent millions of dollars to pay for the development to let you outsource your accounting at an affordable cost.  
  • Send us your prior financials and we will prove to you how our value is unrivaled in Canada.
➤➤➤

Sử dụng Facebook cho tiệm Salon của bạn

For our English blog post, click here

Người trung bình dành hơn một nửa cuộc sống thức dậy của họ trên các thiết bị điện tử. Bất kể salon của bạn tốt như thế nào, nếu khách hàng không thể tìm thấy doanh nghiệp của bạn trên điện thoại, bạn sẽ mất khách hàng! (Bạn cũng có thể sử dụng các bước sau để có được nhân viên mới.)

Step 1 Xác nhận Công ty của bạn trên Facebook bằng cách tìm kiếm công ty của bạn. Sau khi tìm kiếm trang được, hãy nhấp vào “is this your business” đã được tô màu đỏ trong hình ảnh sau và làm theo các bước mà nó được nhắc.

step 1 claim your page

Step 2 Khi bạn tuyên bố doanh nghiệp của mình, trong Cài đặt của trang công ty Facebook của bạn, đặt Đối tượng trên trang ưa thích của bạn Chọn nhóm tuổi tốt nhất cho Công ty của bạn. Nhắm mục tiêu các nhóm khách hàng của bạn.

2 audience

Step 3 Tạo một bài đăng để lãnh đạo chiến dịch của bạn – đối với công việc kinh doanh của bạn, bạn muốn làm một bảng cắt giảm giá hoặc một số tài liệu bán hàng / quảng cáo.

3 Boost post

Sử dụng Facebook có hiệu quả hơn việc xây dựng một trang web SEO.

Khuyến khích tương tác bằng cách chụp ảnh công việc của bạn và hashtag tên salon của bạn #______yeg và #edmontonnails hoặc #yegnails. Bạn cũng có thể khuyến khích nhiều sự tương tác hơn từ khách hàng bằng cách tạo một cuộc thi chẳng hạn như khách hàng hashtag tên tiệm #thutnailsyeg sẽ được nhập vào một cuộc xổ số hàng tháng mà người chiến thắng sẽ nhận được 10% cho dịch vụ tiếp theo.

Tiếp thu khách hàng là điều khó khăn nhất trong kinh doanh, khi bạn có khách hàng, bạn không chỉ có một lần bán hàng – trong kinh doanh móng tay, bạn đã thiết lập một chi phí định kỳ vì họ sẽ cần phải quay trở lại. Tôi có thêm lời khuyên cho tiệm nail ở đây: https://thutaccounting.wordpress.com/2017/05/19/choosing-your-market-pricing/

  • Share with someone that could use some advice in this post or save some taxes and EARN UP TO $583! For every customer you refer we’ll give you a free month or a gift card equal to 1 month of service of your referral – whatever is bigger! Anyone you refer gets a free month of bookkeeping!
  • The end-to-end solution at an unrivaled annual fixed price. There is more time, more inspiration and more money for the implementation of your business. Do not waste money and time with taxes and accounting.  At the cost of just 1% or less we reduce customer total costs by 3-30% (taxes + accounting).
  • SwissBooks provides complete accounting, bookkeeping, payroll and tax solutions for Canadian controlled private corporations throughout Canada in a wide variety of industries and leverages extensive expertise to deliver the best solutions to our customers.
  • The strategy was to enter Canada at the high end of the market: Edmonton’s oil and gas industry, where customers were prepared to pay a premium, and  SwissBooks used that money to develop cost efficient accounting solutions for other sectors.  In turn, that money was used to develop even more cost efficient accounting – driving down the market to higher unit volumes and lower prices with each successive category: Industry, Enterprise, Venture, Boutique, Micro-businesses and Holding Corporations.  Take advantage that Alberta’s oil and gas enterprises spent millions of dollars to pay for the development to let you outsource your accounting at an affordable cost.  
  • Send us your prior financials and we will prove to you how our value is unrivaled in Canada.
➤➤➤

Choosing Your Market & Pricing

There are only three markets you need to know:

  1. Average women

  2. Women in the top 20%

  3. Men in the top 20%

Where is the average men? They simply don’t count in Canada– their women control their money -so direct your efforts directly to them!


How do you pick your market?

A) If each transaction does not require a material amount of an individual’s time then you can enjoy the largest market- the average people. They come in, they order your soup, which is prepared in large amount, they pay, they leave. Businesses that can enjoy the mass market: online sales, retail, and restaurants.

Big money is made in this market, but few clients can tap into it because many of the times this involves producing junk- think Walmart, Apple, Starbucks, big Pharma. THUT 2.0 was the accounting service we tried to deliver to everyone, but it failed. Unless it is online sales or mass production, the masses will slow you down.

B) If each transaction requires a material amount of an individual’s time then you are better off focusing on the top 20% of the population. This was our strategy to enter at the high end of the market: Edmonton’s oil and gas industry, where earners who were in the top 1-5% of the population were prepared to pay a premium, and we used that money to develop cost efficient accounting solutions for other sectors. But we didn’t have enough of these lucrative clients to survive off of doing accounting for a few big CNC oilfield shops.

Sometimes you do what you have to do to get yours: 10 years ago on the time-money continuum we had no money but we had the youth and energy to each work 80 hours in a week.

  1. We did personal tax returns for $20 each no matter the complexity. People came for 10-15 minutes, paid us, and left.

  2. We exercised the same procedure for small businesses charging $2,000 for a nail salon.

As clients grew in complexity, the amount of time required also grew. Those average people simply dragged us down as we could not recover the time spent on each file. So as we progressed on the money-time continuum we dropped clients to reach equilibrium.  Simultaneously, we were still banking money from the 1%ers and using the money saved to drive down the market to higher unit volumes and lower prices with each successive category until we can economically service the span of the higher 1%-20% of the market.


Raising prices

Some businesses that would be better off having the end goal of catering to the women in the top 20% that will lead to more satisfaction and less headache in the long run include:

  1. nail salons (without robots)

  2. construction trades

  3. used cars

  4. auto services

  5. consulting

Successful price increases helps you acquire better customers who are more serious about enjoying your offering and less likely to churn. When we had lower prices, we had customers that changed accountants, looking for a better deal, never mind that it will cost them more in the long run in taxes and/or penalties. Our current fees dramatically improves the lifetime value of our customer which in turn boosts lifetime value to customer acquisition cost ratio. It has allowed us to have a more sustainable business model without having to spend years working 80 hours a week each. The success of our price increases lies in the transparency. Everything is listed on our website and customers know exactly how much it costs and what is included. We know most accountants charge more than us, but our goal unlike theirs is not revenue maximization. Our goal is sustainability, and that involves selling something that our customers need.

  • $2M revenue and $200K profit is worse than
  • $1M revenue and $400k profit

When we include more features, like including bookkeeping, this drives the demand for our offering over other accountants and creates an opportunity to extract the added value in the form of higher prices. 


Signs you are ready to transition to cater to the higher end market

  1. Customers and prospects tell you how cheap you are. For example, customers have told us they are surprised we make money and that they appreciate the value.

  2. You create a very high ROI. You should aim to capture 10-20% of your economic value. If your construction build will save $100K over PCL’s you deserve that extra $10-$20K (your customer still saves $80-$90K). At the cost of 1% we reduce customer costs by 3-30% (taxes + accounting).

  3. Many companies use a 5% annual price escalator, so 2 years without raising prices would mean you fell 10% behind your competition.

  4. You included new value without monetizing them. Customers are more open to price increases when you can show a track record of using that extra money to invest in improving your offering. For example, we started doing everyone’s personal taxes at no additional cost, and unlimited CRA correspondence/audit support for free to create goodwill with customers. We continually go to businesses who get audited.


Implementation

  1. Offer customers a discount for them to refer a family or friend. We give our customers one month free off their service plus one month free for anyone they refer. While many customers were quick to refer someone, many simply paid the higher price. So we raised the average price without driving away customers who might otherwise sought out a “cheaper” alternative. The effort involved with making a referral makes deal-prone customers feel like smart customers- and smart customers are happy customers.

  2. Give them alternatives. We used to only offer 2 categories. Now we offer 5 categories. We convince salon owners to downsize staff and do more work themselves so that they retain more of their income, while their lower revenue keeps them in a lower price category for accounting. Likewise, customers who are already financially independent and look to their business as more of a passive income want to pay us for a more expensive category as a consequence of maximizing their volume.

  3. Make your offerings look more valuable. A nail salon could put a bunch of nail-care and beauty products in a pretty box and sell it at a premium. The idea is to get customers to compare the price to a day at your salon- so in comparison the package is a good deal. Because most people are illogical and lazy, they will return to your salon just as often, and they got no additional value from the package but you have increased your income. Likewise, restaurants may package a number of foods together, encouraging customers to compare the price to dinner at their restaurant thus raising the perceived value of the packaged treat. Nail techs/restaurant staff and tradesmen should all wear uniforms: scrubs or coveralls. Contractors should have vinyl decals on their van/truck.

  4. Make peace that you won’t convince 100%. We can help you with the math on a price increase, so we can determine how many customers you will lose and still break-even. Keep in mind that some of those lost customers eventually come back once they try an alternative and realize the grass wasn’t greener on the other side.


Hiring out work

Unless you are financially independent, you should be working rather than hiring out the work. No one will ever do a better job than you, and no one will ever care about your big picture as well as you.

Only farm out things that can be completed more efficiently through unique skills and economies of scale (Accounting, bookkeeping vs. doing it yourself). Due to minimum efficient scale, the cost/technology would not make sense for an individual to specialize in something that is not directly related to their ability to generate revenue.


Restaurant Specific Advice

  1. Choose fast-casual rather than higher end dining or fast food. Eating out was one of the first things to get cut back in many Albertan households when the oil price crashed. Among clients, sales on average rose 4%. But there is a sector where sales rose 9% last year. It is the sector above fast food, but a step down from fine dining: that middle, ground fast-casual restaurants. While the minimum wage increase hurts fast food places, fast-casual sector will remain unaffected. As the population gets older, and as the economy remains uncertain this trend will continue to favor fast-casual rather than more costly dining.

  2. The average food cost in restaurants is 33%. Fast food places operate at 30% and the finer the dining the higher the % up to a maximum of 40%.

  3. If one item in your meal is priced at 45% food cost, then the second item needs to be at 25% to maintain your 35% average. Mix low priced rice/noodles with high priced meat.

  4. The staff should ask if customers are interested in any appetizers, side dishes, and deserts. The simpler the preparation the higher the profit.

  5. Consider paying your servers on commission. Any increased wages you pay out to them should mean more profit to you.

  6. Descriptive words on the menu are better than pictures.

  7. Customers find restaurants on their phone. Make sure you have a solid digital footprint: Facebook, Google, Instagram, Yelp,

  • Share with someone that could use some advice in this post or save some taxes and EARN UP TO $583! For every customer you refer we’ll give you a free month or a gift card equal to 1 month of service of your referral – whatever is bigger! Anyone you refer gets a free month of bookkeeping!
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  • SwissBooks provides complete accounting, bookkeeping, payroll and tax solutions for Canadian controlled private corporations throughout Canada in a wide variety of industries and leverages extensive expertise to deliver the best solutions to our customers.
  • The strategy was to enter Canada at the high end of the market: Edmonton’s oil and gas industry, where customers were prepared to pay a premium, and  SwissBooks used that money to develop cost efficient accounting solutions for other sectors.  In turn, that money was used to develop even more cost efficient accounting – driving down the market to higher unit volumes and lower prices with each successive category: Industry, Enterprise, Venture, Boutique, Micro-businesses and Holding Corporations.  Take advantage that Alberta’s oil and gas enterprises spent millions of dollars to pay for the development to let you outsource your accounting at an affordable cost.  
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Ghế Xe Car Seat cho trẻ em -Xoay ghế về phía sau càng lâu càng tốt

ENGLISH HERE

Christian cao 6 ft và em 5’4. Không dễ dàng tìm chỗ ngồi cho trẻ em để chúng tôi có thể sắp xếp chúng trong xe của chúng tôi mà không làm phiền ghế lái xe. Sau khi nghiên cứu, chúng tôi quyết định mua hai chiếc ghế trẻ em Clek Fllo. Thông tin chi tiết về nghiên cứu của chúng tôi được liệt kê dưới đây cho Fllo, Foonf và Oobr và lý do tại sao chúng tôi vẫn tiếp tục xoay ghế của Niklaus (3 tuổi) về phía sau. 

Những ghế Clek rất an toàn, dễ cài và có một dấu chân nhỏ. Trước đây chúng tôi chỉ có thể cài ghế của Anja (5 tuổi) phía sau Christian và ghế của Niklaus cài phía sau passenger chỗ ngồi passenger vì thế ghế trung tâm không sử dụng được. Bây giờ, có thêm một chỗ ngồi phía sau Christian. 

Thông tin an toàn cho trẻ em

Xoay ghế của đứa trẻ về phía sau càng lâu càng tốt. Tuổi trung bình ở Thụy Điển (Sweden) để giữ trẻ em ở mặt sau là 4 đến 5 tuổi, điều quan trọng chúng ta theo dõi chúng vì Sweden có tỷ lệ tử vong trẻ em (child mortality rate) thấp nhất trên trái đất. 

Sau khi xoay ghế của đứa trẻ về phía sau càng lâu càng tốt, Xoay mặt hướng về phía trước (forward) càng lâu càng tốt (cho đến 8 tuổi nếu có thể) và sau đó sử dụng ghế booster (cho đến 12 tuổi nếu có thể). 

Các bài báo được liệt kê dưới đây:

  1. Tạp chí Y học Anh  British Medical Journal (BMJ) năm 2009 đưa ra lời khuyên rằng trẻ nhỏ xoay ghế về phía sau cho đến khi 4 tuổi

  2. Một bài báo khác của BMJ về phòng chống thương tích cho thấy những trẻ từ 1 đến 2 tuổi an toàn hơn năm lần trong tai nạn xe khi ghế xoay về phía sau so với mặt hướng về phía trước

  3. Học viện Nhi khoa Hoa Kỳ American Academy of Pediatrics (AAP) và Cục Quản lý An toàn Giao thông Quốc gia The National Highway Traffic Safety Administration (NHTSA đề nghị) khuyên trẻ em xoay ghế về phía sau cho đến khi chúng quá cao hoặc quá nặng đối với chỗ ngồi của xe hơi chuyển đổi – cho đến ít nhất là 2 tuổi, nếu có thể.

  • Clek Fllo child car seat (Em đã chọn chiếc ghế này cho Anja và Niklaus – Sử dụng đến khoảng 8 tuổi)

  • Clek Foonf child car seat (Ghế này to hơn Fllo nhưng vẫn an toàn như Fllo )

  • Clek Oobr Booster seat (Đây là ghế Booster Anja và Niklaus sẽ sử dụng khi quá lớn cho ghế Fllo – Sử dụng đến khoảng 12 tuổi)

Các chi tiết của Fllo, Foonf và Oobr được liệt kê dưới đây.

Tại sao nên mua Ghế Clek Fllo hoặc FoonfĐây là 2 trong số những chiếc ghế Convertible Car Seat xuất sắc nhất được bán ở Canada. Tại sao?

  1. Những chiếc ghế này có thể được sử dụng từ khi chúng còn nhỏ đến khoảng 8-10 tuổi (10 nam expiry)

  2. Những chiếc ghế convertible child seat này cho phép bạn để mặt sau lên đến 40 lbs ở Canada với chiều cao từ 25-43 “(cho tới ngày sinh nhật 4!)

  3. Giới hạn xoay về phía trước với trọng lượng là 22-65lbs và chiều cao 30-49 “.

  4. Có một Anti-rebound bar để sử dụng để giúp ổn định và hạn chế xoay vòng ghế an toàn, giúp bảo vệ con bạn tốt hơn.

  5. Ghế củng cố bởi một cấu trúc thép và magiê (Reinforced by a steel and magnesium sub-structure)

  6. Vật liệu hấp thụ năng lượng đầu gối FOAM được kết nối với khung bằng thép đòn để bảo vệ tác động bên. (Energy absorbing foam-lined headrest which are connected to the frame with STEEL RODS for side impact protection.)

  7. Ngoài ra còn có các lớp FOAM (energy absorbing foam) thụ năng lượng cả bên trong và bên ngoài khung để hấp thụ năng lượng từ va chạm tác động bên.(There are also energy absorbing foam layers BOTH inside and outside of the frame to absorb energy from side impact collisions.)

  8. Chiều nhỏ hơn (chiều rộng hẹp) để bạn có thể lắp 2 hoặc 3 ghế vào xe của bạn (dưới 17 “ở điểm rộng nhất và 13” ở chân đế)

  9. Dễ dàng cài đặt, không lung linh!

  10. Thoải mái khi lái xe dài. Hầu hết các ghế xe khác là nhựa với lớp lót vải mỏng / bọt. Tại sao chúng ta có thể ngồi trong ghế xe thoải mái trong khi trẻ em của chúng ta ngồi trên nhựa cứng?

  11. Foonf và Fllo khá giống nhau nhưng Fllo nặng 13lbs nhẹ hơn Foonf. Vì vậy, chúng tôi đã chọn Fllo, mà cũng cung cấp khả năng hiển thị tốt hơn ra khỏi cửa sổ phía sau bởi vì nó có một cấu hình thấp hơn.

Tại sao nên mua Ghế Booster Oobr

  1. Chiều cao / Trọng lượng hạn chế: 40-57 “chiều cao và trọng lượng 40-100 lbs

  2. Ghế nâng lưng toàn phần

  3. Có thể Điều chỉnh đầu headrest 

  4. Có thể ngừa lại khi con bạn đang ngủ

  5. Có thể tháo lắp lưng để tăng cường backless cho trẻ lớn hơn

  6. Các lớp bọt (energy absorbing foam) hấp thụ năng lượng giúp cho con bạn ít bị lực hơn

  7. Cấu trúc kim loại – khung magiê (Metal sub-structure – magnesium back frame)

  8. UAS cứng khóa ghế vào vị trí cung cấp sự ổn định thêm (ghế Booster khác không có này!)

  9. Âm thanh “CLICK” để bạn biết bạn đã cài đặt đúng

  10. Được đánh giá cao nhất “Best Bet” trong 4 năm liên tiếp bởi Insurance Institute for Highways Safety (IIHS)

  11. Kết cấu headrests với cánh sâu cánh kết nối với khung magiê với thanh thép để cải thiện bảo vệ đầu. (Structural headrests with deep side wings that connect to the magnesium frame with steel rods for improve head protection.)

Best Cold Prevention You’ve NEVER Heard Of!

Everybody knows that Christian is sick for 90%   80%   75 % of the year.

Not kidding.

So we had to research about why he got sick so easily and why I hardly got sick. (Christian says my immune system is stronger than his because I was dirty as a kid) There had to be something else we could do, we couldn’t live like this forever!

I was tired of him staying home from work, lying in bed with the blanket all wrapped up, wearing a winter toque even in the middle of summer. Who gets the flu in the middle of summer?!

Christian did.

His coughs were unbearable to listen to and I also had to listen to these same sentences E-V-E-R-Y single time he got sick: “This is it. I’ve never been this sick before. I think I’m dying.. *Cough* *Hack* If I live through this I’ll be nicer to you. Thank you for taking care of me.”

Remember. I said that he is sick for 75% of the year? Well, let’s say my best friends are coffee during the day time and sleep during the night. His is cough candy and cough syrup.

And, we did it! We found something that TOTALLY changed both his life and my life. Thank goodness! Ready for it?

…..
….
..
Liquid fish oil.

YES.

One measly teaspoon of liquid fish oil each day at dinner time/before bed is all that it took to save me from taking care of a stuffy, coughing, toque wearing person, for 75% of the year him from his lifetime of being sick.

We have all been taking one teaspoon each day for the last 1.5 years, even the kids, and none of us has been sick enough to actually need to take time off of school/work. Runny noses, yes, but that is it!

The taste? It actually tastes good.  Niklaus’ favorite is Lemon Cake & Anja’s favorite is Grape Fruit. 

What does Omega 3 do?

By taking Omega 3 regularly before you get sick, your body doesn’t have to work as hard or as long to fight against the virus infection versus if you hadn’t taken Omega 3 regularly prior to getting sick.

It is important you take liquid fish oil and not fish oil capsules because you have to take 20+ capsules a day to get the same dosage as one teaspoon of fish oil. (We have been taking fish oil capsules for the last 8.5 years and Christian was still constantly sick. We switched to liquid and ta-da! No more colds.)

The absolute best fats for your brain is Omega 3 fatty acids. It helps prevent inflammation and preserve cognitive function. It also helps ward off stress, anxiety and depression. It lowers your risks of developing heart disease, arthritis and can even make it hard for cancer cells to survive. There are different types of Omega 3s but the important ones are:

  • DHA = cognition/”think better”
  • EPA = mood/”feel better”

Omega 6 to Omega 3 Ratio

Getting enough Omega 3s is good but you also want to minimize Omega 6s which can actually promote inflammation and serious health problems. Most diets contain too much omega6 (processed foods and refined vegetable oils) in comparison to the omega3s

The ideal ratio of omega6 to omega3 ratio is 2:1 but most North Americans are estimated getting-16 times more omega6 than omega3 leading to more of the following: depression, anxiety, inflammation and brain fog. Need to fix your brain fog? Check out this book

Now that you’ve learned about Liquid Fish Oil vs fish oil capsules and Omega6 & Omega3 ratios go home and take MORE capsules than what is recommended on the bottle, finish it and go and pick up some liquid fish oil. Remember to:

  1. compare the DHA & EPA mg per teaspoon
  2. check the rest of the ingredient list and chose one with the shortest list as possible
  3. make sure that the non-medicinal ingredients are non-GMO natural sweeteners/flavors like monk fruit and lemon oil
  4. use it daily
  5. shake VERY well or else you’ll be getting only the natural sweetener near the end of the bottle
  6. keep it in the fridge because it will slow down oxidation

OS0150_CC_Omega3Lemon_WN_CEF-1

 

 

But wait, we’ve done the work already and we’d like to share! Niklaus’ favorite: Lemon Cake & Anja’s favorite: Grape Fruit  

(Disclosure: Links to products are affiliate links. If you make a purchase after clicking a link, we may receive a commission. This commission comes at no charge to you. Thanks for supporting SwissBooks & Anja’s Plate to get some good information out to people like you!)

 

Child Car Seats & Why Rear-face as long as possible

Christian is 6 ft tall and I am 5’4. It is not easy finding child car seats so we can arrange them in our car without it bothering the driver seat.  After EXTENSIVE research we decided upon purchasing two Clek Fllo child car seats in Noire . Details of our research are listed below for the Fllo, Foonf and Oobr and the reasons for why we still rear-face our 3 year old.

Our 3 year old, Niklaus, is REAR facing behind the my passenger seat and our 5 year old, Anja, is forward facing in the center. These car seats are safe, easy to install and have a small footprint. Previously we could only fit Anja forward facing behind Christian and the center seat was not use-able. Now, there is an extra seat behind Christian. (Pictures will be added later)


Why Rear-Face your child as long as possible? 

Rear-face your child as long as possible. The average age in Sweden to keep children rear-facing is 4 to 5  years old it is important that we follow them as they have the lowest child fatality rate on Earth. After rear-facing as long as possible, forward-face as long as possible (until 8 if possible) and then use a booster seat. Facts/articles listed below:

  1. The British Medical Journal (BMJ) 2009 article advises that young children travel in rear facing seats until they are 4 years old
  2. Another article from the BMJ in Injury Prevention shows that 1-2 year olds were 5X SAFER in side impact crashes in the rear-facing position vs forward-facing
  3. The American Academy of Pediatrics (AAP) and The National Highway Traffic Safety Administration (NHTSA recommedations PDF) recommend children remain rear-facing until they are too tall or too heavy for their convertible car seat – until at least age 2, longer if possible.
  4. Here is a New York Times article with more information about rear-facing

 



  • Clek Fllo child car seat(this is what have for Anja and Niklaus)
  • Clek Foonf child car seat (this is the larger version of the Fllo) – same safety
  • Clek Oobr Booster seat (this is what we’ll use once they outgrow the Fllo seats)

(affiliate links for your convenience)

Details of the Fllo, Foonf and Oobr are listed below.



These are two of the most impressive convertible car seats sold in Canada. Why?

  1. Extended rear-facing installation: These convertible car seats let you rear face up to 40 lbs in Canada with 25-43″ in height (until their 4th birthday!)
  2. Forward facing weight limit is 22-65lbs and 30-49″ in height.
  3. There is an Anti-rebound bar for use in rear-facing mode which helps stabilize and limits rotation of the car seat, further helping protect your child.
  4. Reinforced by a steel and magnesium sub-structure
  5. Energy absorbing foam-lined headrest which are connected to the frame with STEEL RODS for side impact protection. There are also energy absorbing foam layers BOTH inside and outside of the frame to absorb energy from side impact collisions.
  6. Smaller footprint (narrow width) so you can fit 2 or 3 car seats into your vehicle (under 17″ at it’s widest point and 13″ at the base)
  7. Easy installation, fits snuggly, does not wiggle! I spent way too much time fitting in our old child-seats, making sure they don’t wiggle around on the car seats.
  8. Comfortable for long rides. Most other car seats are plastic with a thin fabric/foam lining. Why do we get to sit in comfortable car seats while our children sit on hard plastic?
  9. When the headrest is fully extended the shell is 26″ in shell height while most others top out at 24″. This means your child won’t outgrow the child seat by weight before height.
  10. Foonf and Fllo are pretty much the same but the Fllo weighs 13lbs lighter than the Foonf. So we chose the lighter of the two child seats which also provides better visibility out of the rear-windows because it has a lower profile.
  11. We don’t let our kids snack/drink in the car because we don’t drive long distances but these seats are Greenguard Select Certified and provide protection against stains, moisture, odor-causing bacteria and are free of brominated & chlorinated flame retardants


Why buy the Clek Fllo?

  1. The smaller version of the Foonf
  2. Integrated flip foot for rear-facing
  3. Features crumple zones through its Energy-Absorbing Crumple Technology, or EACT safety system (Aluminum Honeycomb Safety System) designed to reduce the forces to a forward-facing child in a collision
Seating Depth 12.5 in.
Harness-Slot Height 8–17 in.
Width 13–17 in.
Fore-Aft Measurement in Rear-Facing 32.5 in.
Height Measurement in Rear-Facing 23.5–27 in.
Fore-Aft Measurement in Forward-Facing 24 in.
Height Measurement in Forward-Facing 26–31 in.
Seat Weight 25 lb (28 lb with Anti-Rebound Bar)

 



Why buy the Clek Foonf

  1. The larger of the 2 car seats from Clek
  2. The REACT Safety System integrated into every Foonf protects your child like crumple zones in cars.
Seating Depth 12.5 in.
Seating Height 21.5–26 in.
Harness-Slot Height 8–17 in.
Width 13–17 in.
Fore-Aft Measurement in Rear-Facing 33 in.
Height Measurement in Rear-Facing 25.75–28.75 in.
Seat Weight in Forward-Facing 32 in.
Seat Weight in Rear-Facing 36 lb


Why buy the Clek Oobr?

Height/Weight restrictions: 40-57″ in height and 40-100 lbs in weight

  1. Full back booster seat with adjustable head rests
  2. Recline mode for when your child is sleeping
  3. Removable back for backless booster for older children
  4. Energy absorbing foam layers so less force is transmitted to your child
  5. Metal sub-structure – magnesium back frame
  6. Rigid UAS locks the seat into place providing extra stability (other booster seats do not have this!)
  7. Audible “click” so you know you’ve installed it properly
  8. Rated “Best Bet” for 4 consecutive years by Insurance Institute for Highways Safety (IIHS)
  9. Structural headrests with deep side wings that connect to the magnesium frame with steel rods for improve head protection.

Disclosure: this post contains affiliate links.