Sử dụng Facebook cho tiệm Salon của bạn

For our English blog post, click here

Người trung bình dành hơn một nửa cuộc sống thức dậy của họ trên các thiết bị điện tử. Bất kể salon của bạn tốt như thế nào, nếu khách hàng không thể tìm thấy doanh nghiệp của bạn trên điện thoại, bạn sẽ mất khách hàng! (Bạn cũng có thể sử dụng các bước sau để có được nhân viên mới.)

Step 1 Xác nhận Công ty của bạn trên Facebook bằng cách tìm kiếm công ty của bạn. Sau khi tìm kiếm trang được, hãy nhấp vào “is this your business” đã được tô màu đỏ trong hình ảnh sau và làm theo các bước mà nó được nhắc.

step 1 claim your page

Step 2 Khi bạn tuyên bố doanh nghiệp của mình, trong Cài đặt của trang công ty Facebook của bạn, đặt Đối tượng trên trang ưa thích của bạn Chọn nhóm tuổi tốt nhất cho Công ty của bạn. Nhắm mục tiêu các nhóm khách hàng của bạn.

2 audience

Step 3 Tạo một bài đăng để lãnh đạo chiến dịch của bạn – đối với công việc kinh doanh của bạn, bạn muốn làm một bảng cắt giảm giá hoặc một số tài liệu bán hàng / quảng cáo.

3 Boost post

Sử dụng Facebook có hiệu quả hơn việc xây dựng một trang web SEO.

Khuyến khích tương tác bằng cách chụp ảnh công việc của bạn và hashtag tên salon của bạn #______yeg và #edmontonnails hoặc #yegnails. Bạn cũng có thể khuyến khích nhiều sự tương tác hơn từ khách hàng bằng cách tạo một cuộc thi chẳng hạn như khách hàng hashtag tên tiệm #thutnailsyeg sẽ được nhập vào một cuộc xổ số hàng tháng mà người chiến thắng sẽ nhận được 10% cho dịch vụ tiếp theo.

Tiếp thu khách hàng là điều khó khăn nhất trong kinh doanh, khi bạn có khách hàng, bạn không chỉ có một lần bán hàng – trong kinh doanh móng tay, bạn đã thiết lập một chi phí định kỳ vì họ sẽ cần phải quay trở lại. Tôi có thêm lời khuyên cho tiệm nail ở đây: https://thutaccounting.wordpress.com/2017/05/19/choosing-your-market-pricing/

  • Share with someone that could use some advice in this post or save some taxes and EARN UP TO $583! For every customer you refer we’ll give you a free month or a gift card equal to 1 month of service of your referral – whatever is bigger! Anyone you refer gets a free month of bookkeeping!
  • The end-to-end solution at an unrivaled annual fixed price. There is more time, more inspiration and more money for the implementation of your business. Do not waste money and time with taxes and accounting.  At the cost of just 1% or less we reduce customer total costs by 3-30% (taxes + accounting).
  • SwissBooks provides complete accounting, bookkeeping, payroll and tax solutions for Canadian controlled private corporations throughout Canada in a wide variety of industries and leverages extensive expertise to deliver the best solutions to our customers.
  • The strategy was to enter Canada at the high end of the market: Edmonton’s oil and gas industry, where customers were prepared to pay a premium, and  SwissBooks used that money to develop cost efficient accounting solutions for other sectors.  In turn, that money was used to develop even more cost efficient accounting – driving down the market to higher unit volumes and lower prices with each successive category: Industry, Enterprise, Venture, Boutique, Micro-businesses and Holding Corporations.  Take advantage that Alberta’s oil and gas enterprises spent millions of dollars to pay for the development to let you outsource your accounting at an affordable cost.  
  • Send us your prior financials and we will prove to you how our value is unrivaled in Canada.
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Choosing Your Market & Pricing

There are only three markets you need to know:

  1. Average women

  2. Women in the top 20%

  3. Men in the top 20%

Where is the average men? They simply don’t count in Canada– their women control their money -so direct your efforts directly to them!


How do you pick your market?

A) If each transaction does not require a material amount of an individual’s time then you can enjoy the largest market- the average people. They come in, they order your soup, which is prepared in large amount, they pay, they leave. Businesses that can enjoy the mass market: online sales, retail, and restaurants.

Big money is made in this market, but few clients can tap into it because many of the times this involves producing junk- think Walmart, Apple, Starbucks, big Pharma. THUT 2.0 was the accounting service we tried to deliver to everyone, but it failed. Unless it is online sales or mass production, the masses will slow you down.

B) If each transaction requires a material amount of an individual’s time then you are better off focusing on the top 20% of the population. This was our strategy to enter at the high end of the market: Edmonton’s oil and gas industry, where earners who were in the top 1-5% of the population were prepared to pay a premium, and we used that money to develop cost efficient accounting solutions for other sectors. But we didn’t have enough of these lucrative clients to survive off of doing accounting for a few big CNC oilfield shops.

Sometimes you do what you have to do to get yours: 10 years ago on the time-money continuum we had no money but we had the youth and energy to each work 80 hours in a week.

  1. We did personal tax returns for $20 each no matter the complexity. People came for 10-15 minutes, paid us, and left.

  2. We exercised the same procedure for small businesses charging $2,000 for a nail salon.

As clients grew in complexity, the amount of time required also grew. Those average people simply dragged us down as we could not recover the time spent on each file. So as we progressed on the money-time continuum we dropped clients to reach equilibrium.  Simultaneously, we were still banking money from the 1%ers and using the money saved to drive down the market to higher unit volumes and lower prices with each successive category until we can economically service the span of the higher 1%-20% of the market.


Raising prices

Some businesses that would be better off having the end goal of catering to the women in the top 20% that will lead to more satisfaction and less headache in the long run include:

  1. nail salons (without robots)

  2. construction trades

  3. used cars

  4. auto services

  5. consulting

Successful price increases helps you acquire better customers who are more serious about enjoying your offering and less likely to churn. When we had lower prices, we had customers that changed accountants, looking for a better deal, never mind that it will cost them more in the long run in taxes and/or penalties. Our current fees dramatically improves the lifetime value of our customer which in turn boosts lifetime value to customer acquisition cost ratio. It has allowed us to have a more sustainable business model without having to spend years working 80 hours a week each. The success of our price increases lies in the transparency. Everything is listed on our website and customers know exactly how much it costs and what is included. We know most accountants charge more than us, but our goal unlike theirs is not revenue maximization. Our goal is sustainability, and that involves selling something that our customers need.

  • $2M revenue and $200K profit is worse than
  • $1M revenue and $400k profit

When we include more features, like including bookkeeping, this drives the demand for our offering over other accountants and creates an opportunity to extract the added value in the form of higher prices. 


Signs you are ready to transition to cater to the higher end market

  1. Customers and prospects tell you how cheap you are. For example, customers have told us they are surprised we make money and that they appreciate the value.

  2. You create a very high ROI. You should aim to capture 10-20% of your economic value. If your construction build will save $100K over PCL’s you deserve that extra $10-$20K (your customer still saves $80-$90K). At the cost of 1% we reduce customer costs by 3-30% (taxes + accounting).

  3. Many companies use a 5% annual price escalator, so 2 years without raising prices would mean you fell 10% behind your competition.

  4. You included new value without monetizing them. Customers are more open to price increases when you can show a track record of using that extra money to invest in improving your offering. For example, we started doing everyone’s personal taxes at no additional cost, and unlimited CRA correspondence/audit support for free to create goodwill with customers. We continually go to businesses who get audited.


Implementation

  1. Offer customers a discount for them to refer a family or friend. We give our customers one month free off their service plus one month free for anyone they refer. While many customers were quick to refer someone, many simply paid the higher price. So we raised the average price without driving away customers who might otherwise sought out a “cheaper” alternative. The effort involved with making a referral makes deal-prone customers feel like smart customers- and smart customers are happy customers.

  2. Give them alternatives. We used to only offer 2 categories. Now we offer 5 categories. We convince salon owners to downsize staff and do more work themselves so that they retain more of their income, while their lower revenue keeps them in a lower price category for accounting. Likewise, customers who are already financially independent and look to their business as more of a passive income want to pay us for a more expensive category as a consequence of maximizing their volume.

  3. Make your offerings look more valuable. A nail salon could put a bunch of nail-care and beauty products in a pretty box and sell it at a premium. The idea is to get customers to compare the price to a day at your salon- so in comparison the package is a good deal. Because most people are illogical and lazy, they will return to your salon just as often, and they got no additional value from the package but you have increased your income. Likewise, restaurants may package a number of foods together, encouraging customers to compare the price to dinner at their restaurant thus raising the perceived value of the packaged treat. Nail techs/restaurant staff and tradesmen should all wear uniforms: scrubs or coveralls. Contractors should have vinyl decals on their van/truck.

  4. Make peace that you won’t convince 100%. We can help you with the math on a price increase, so we can determine how many customers you will lose and still break-even. Keep in mind that some of those lost customers eventually come back once they try an alternative and realize the grass wasn’t greener on the other side.


Hiring out work

Unless you are financially independent, you should be working rather than hiring out the work. No one will ever do a better job than you, and no one will ever care about your big picture as well as you.

Only farm out things that can be completed more efficiently through unique skills and economies of scale (Accounting, bookkeeping vs. doing it yourself). Due to minimum efficient scale, the cost/technology would not make sense for an individual to specialize in something that is not directly related to their ability to generate revenue.


Restaurant Specific Advice

  1. Choose fast-casual rather than higher end dining or fast food. Eating out was one of the first things to get cut back in many Albertan households when the oil price crashed. Among clients, sales on average rose 4%. But there is a sector where sales rose 9% last year. It is the sector above fast food, but a step down from fine dining: that middle, ground fast-casual restaurants. While the minimum wage increase hurts fast food places, fast-casual sector will remain unaffected. As the population gets older, and as the economy remains uncertain this trend will continue to favor fast-casual rather than more costly dining.

  2. The average food cost in restaurants is 33%. Fast food places operate at 30% and the finer the dining the higher the % up to a maximum of 40%.

  3. If one item in your meal is priced at 45% food cost, then the second item needs to be at 25% to maintain your 35% average. Mix low priced rice/noodles with high priced meat.

  4. The staff should ask if customers are interested in any appetizers, side dishes, and deserts. The simpler the preparation the higher the profit.

  5. Consider paying your servers on commission. Any increased wages you pay out to them should mean more profit to you.

  6. Descriptive words on the menu are better than pictures.

  7. Customers find restaurants on their phone. Make sure you have a solid digital footprint: Facebook, Google, Instagram, Yelp,

  • Share with someone that could use some advice in this post or save some taxes and EARN UP TO $583! For every customer you refer we’ll give you a free month or a gift card equal to 1 month of service of your referral – whatever is bigger! Anyone you refer gets a free month of bookkeeping!
  • The end-to-end solution at an unrivaled annual fixed price. There is more time, more inspiration and more money for the implementation of your business. Do not waste money and time with taxes and accounting.  At the cost of just 1% or less we reduce customer total costs by 3-30% (taxes + accounting).
  • SwissBooks provides complete accounting, bookkeeping, payroll and tax solutions for Canadian controlled private corporations throughout Canada in a wide variety of industries and leverages extensive expertise to deliver the best solutions to our customers.
  • The strategy was to enter Canada at the high end of the market: Edmonton’s oil and gas industry, where customers were prepared to pay a premium, and  SwissBooks used that money to develop cost efficient accounting solutions for other sectors.  In turn, that money was used to develop even more cost efficient accounting – driving down the market to higher unit volumes and lower prices with each successive category: Industry, Enterprise, Venture, Boutique, Micro-businesses and Holding Corporations.  Take advantage that Alberta’s oil and gas enterprises spent millions of dollars to pay for the development to let you outsource your accounting at an affordable cost.  
  • Send us your prior financials and we will prove to you how our value is unrivaled in Canada.
➤➤➤

19-Year Old Customer Uses Clever Trick to MAXIMIZE sales

Fact. The average person spends more than half their waking life on electronic devices.  If your business (salon, restaurant, construction, ANY business) is not online, you are losing BIG MONEY to your competitors. *Tears* Search engine optimization (SEO) and technology is always changing and time consuming and therefore is costly in the wrong hands. *Tears* Not the way to go through life!

Fact. Practically all business owners seek to cut costs when there is a downturn in the economy.  Knowing that everyone else does this… as usual, do the opposite.

Solution.  Thut SwissBooks.  Take advantage that we invested a fortune to let you outsource your online marketing at an affordable rate and watch the dollars come pouring in!

From: Christian Thut

To: Soon-to-be financially independent customers

In the last 10 years (I am 35) I have gone from being penniless to being able not to work another day in my life.  But saving you money and making your journey easier is the reason I STILL LEAP out of bed every morning.

I’ve also read 500 books over this period, brought my bench press up to 300 lbs, and am teaching our 4 year old computer programming.

I’m not telling you these things to brag, but rather to show you what is possible when you leverage technology to scale your business.

If you could do these things too, how much would that be worth to you?

A lot, I’m guessing.

I watched highly skilled customers struggle through business and life because they just could not get people into their door.  Unless you are maximizing your business’s online presence, you will never reach your potential.

IT HAS COST US A  SMALL FORTUNE +  10 YEARS OF TRIAL AND ERROR TO PERFECT OUR TECHNOLOGY…

But you don’t need to spend 10 years and a small fortune to build your online marketing system.

You can do it in just one email.

Why so fast?

Because we have mastered the code and built the technology from scratch.  We’ll secure you a domain, take care of hosting fees, build your mobile friendly website and keep it optimized for SEO.  The content will leverage psychology to make you BIG MONEY selling anything to anyone. We’ll set up e-mail, social media pages and a blog that you can update with photos, and promos.

This package is valued at more than one thousand dollars per month.

But for now* we are pricing it at only $300/month exclusively for our customers.

Why so cheap only for our customers?

Because we benefit from higher accounting fees when we succeed in MAXIMIZING YOUR REVENUE and helping you grow your business over our pricing thresholds based on your revenue!

The SwissBooks Online Marketing Add-On is NOT:

  • a highly customizable graphic design service
  • an SEO service that requires you to maintain your own website and domain hosting

The SwissBooks Online Marketing Add-On IS:

  • standardized and scalable online marketing service
  • value for the money

P.S

I said the package is valued at over a thousand dollars per month- and it is.

This is the typical cost your competitors have been paying.  And we have piloted our technology for e-commerce customers for $995 per month.  Our new offering gives you everything we have been provided to the pilot program minus the online store.  So for the current price* we are charging, you are getting a very good deal only for the fact we are so confident in our system that you will happily pay us higher accounting fees as you watch your revenue soar.

You will easily get 5x the value.

*We are approaching the stage of pulling an *event* and selling this platform (like how we sold our personal tax division). Once our technology is sold, only the customers that adopted the system directly through us will continue to avail of the low cost through us.

Share with someone that could use some advice in this post or save some taxes
For every person you refer we’ll give you a free month or a gift card equal to 1 month of service of your referral – whatever is bigger! Up to to $600!
Anyone you refer gets a free month of bookkeeping!
THUT data capture technology extracts data from bank, credit card and online statements and allows for automatic bank reconciliation.
SwissBooks uses artificial intelligence to locate and extract line item and tax summary data from receipts and exports it into a csv file.
Cleansing algorithms allow it to extracts transactional data that is 100% accurate.
Send us your prior financials and we will prove to you how our value is unrivaled in Canada.
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