Top 2 Profitable Purchases of 2017

2017 isn’t over yet but I guarantee that nothing else I buy in the next 3 months could surpass these 2 products. Read on if you want to:

  1. save time for what’s REALLY important
  2. save energy
  3. maximize your productivity and efficiency

BACKGROUND

I have two kids, a 3 year old and 5 year old, which I home-school and I also do some work from home. So with the 2 kids, you can imagine what kind of mess I have to deal with daily on top of my regular chores. I used to use a cordless stick Dyson vacuum for all of the little messes on our hardwood and spent about 15 minutes per day sweeping/vacuuming only in the kitchen/living room area. On the weekends I would spend an additional 45 minutes vacuuming the carpeted areas in the house and the bedrooms.

15min x 7 days = 105min + 45min = 150min/week x 52 weeks in a year = 7,800min /60min = 130 hours per year /24 hrs = 5.42 days a year

DOING IT MYSELF

That means I spend almost FIVE AND A HALF DAYS in a year vacuuming or sweeping. OK fine, some days I’m too tired or lazy and don’t vacuum/sweep at all so lets round it down to five days a year (reduced by 10 hours). That is STILL FIVE DAYS OF MY LIFE of which I can think of much better ways to spend my time!

HIRING HELP

So lets say you would rather have someone come into your home and vacuum for you. The average hourly rate for housekeeping in Edmonton according to care.com is $16.44 x 130 hours per year is $2,137.20 (or rounded down again to 5 days = $1,972.80/year).



 

PURCHASE # 1 – iRobot Roomba 860 or iRobot Roomba 890 <— we have the 860, not the 890 so I can’t comment on how well the 890 works, I just wanted to point out that 890 was wi-fi capabilities and you can control it with iRobot’s HOME App.

This is a vacuuming robot (there are higher end versions which maps out the layout of your home but we purposely chose 860 as it doesn’t have Wi-Fi)  You can schedule the Roomba to vacuum every day of the week at a certain time or just press CLEAN when required. These 2 also have the tangle-free rollers/brushes which the older versions DO NOT, so they are much easier to clean than the older versions. We had an older version with the brushes that have bristles so I had to cut the hair out of the bristles each time I cleaned Roomba and eventually I got tired of cleaning the bristles and decided sweeping is faster.

download (1)

  • The extractors are tangle free now – no more bristles, the hair just accumulates in rolls at the end which just fall off when I clean the extractors
  • There is a little Virtual Wall Barrier that you can turn on to stop Roomba from going past certain points or around a certain area
  • If it detects dirt in an area Roomba concentrates in that area. Cleans under beds, furniture and along walls
  • Does not fall off of the stairs (cliff detector)
  • Lets me know when the debris bin is full
  • Comes with High-Efficiency Filters captures 99% of dust, mites, and allergens as small as 10 microns
  • Once it’s done it goes back to it’s charging station to charge up for the next cleaning session


 

PURCHASE # 2 – iRobot Braava jet 240   This is a mopping robot. You just attach a cleaning pad (I bought reusable ones here), put WATER in and press clean. Once it’s done you press the button to eject the cleaning pad.

download

  • 3 cleaning options: Wet mop, damp sweep, and dry sweep
  • Great for cleaning “small spaces” like kitchens and bathrooms (I clean 1 area at a time, charge up/refill the water and continue cleaning the next room)
  • Systematic pattern cleaning
  • Small and compact to clean around toilets, under beds and cabinetry
  • Does not fall off of the stairs (cliff detector) and doesn’t go up rugs
  • Super quiet

 



The cost of hiring help for 5 days a year just to vacuum (and not mop) is almost $2,000/year. This alone almost covers the cost of purchasing TWO Roombas and TWO Braava jets! My previous Roomba is still working and is now 8 years old so these purchases are definitely worth it (plus the amount of time it saves me each year is worth much more to me than the $2,000 each year).

We would love to hear from you about what your profitable purchases are.

 

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How Much Does Accounting Cost?

My billing over the past 10 years was tiered based on income levels: $380K, $880k, $1.5 million, $6 million.  The new billing is based on expenditures processed: more expenditures means more transactions to process, review and more after-work in terms of CRA compliance.  This move is also in response to CRA’s increased audits of different expense account and industries.

Long-term sustainable business will need to have at least 20% pre-tax margins.  This is only possible by charging market rates, having a good reputation, the best people,  a high ratio of production vs support costs, and efficient quality – with efficiency defined as value created/time spent creating value.

Not charging enough perpetuates the evil notion that others less well-off should likewise not be paid sufficient money for their value simply because a company with bigger economies of scale can afford to work for less.  Fair pricing ensures clients stay high value because only people serious enough about their long-term wellbeing are going to invest the required cost.



Dear valued SwissBooks clients,

We would like to inform you of a billing change effective September 1st, 2017.

Since launching THUT Robo-Accounting in 2006, our constant improvements equip you with the most innovative robo-accounting solution, which is why this billing change will also support the ongoing development of new value for your business.

The all-inclusive flat fees including GST are as follows:

$8,800    Industry: Annual expenses over $1 million
$7,100    Enterprise: Annual expenses between $450k and $1m
$5,600    Venture: Annual expenses between $200k and $450k
$4,700    Boutique: Annual expenses between $100k and $200k
$3,900    Micro: Annual expenses less than $100k

Save 1 free month of bookkeeping for every new client you refer to us.  Your referral will also get 1 free month of bookkeeping and you’ll receive a thank-you for introducing them to a service that at a cost of 1% or less, legitimately reduces costs by 3-30%. 

If you do not have at least 20% pre-tax margins, then SwissBooks is not helpful and it is not fair to recommend a product that is not going to be tailored to your needs. Alternatively, the easiest ways to turn it around are either through focusing on online sales, casual dining, or high-end services (engineering, trades, salons).

We want to thank you for your continued business and we are committed to working with you to help save you money, and help you net $20,000+ a month after-tax in your business.

Sincerely,
Christian Thut
Präsident, THUT of Switzerland

—————————————-

Kính gửi khách hàng SwissBooks,

Chúng tôi muốn thông báo cho bạn về thay đổi thanh toán có hiệu lực từ ngày 1 tháng 9 năm 2017.

Kể từ khi mở công ty THUT vào năm 2006, những cải tiến liên tục của chúng tôi mang lại cho bạn giải pháp kế toán sáng tạo nhất, đó là lý do tại sao thay đổi thanh toán này cũng sẽ hỗ trợ sự phát triển liên tục của value mới cho doanh nghiệp của bạn.

Các khoản phí cố định bao gồm GST:

$ 8,800 Industry-Thu nhập lên đến 6 triệu đồng dollar
$ 7,100  Enterprise -Thu nhập lên đến 6 triệu đồng dollar
$ 5,600 Venture -Thu nhập lên đến 1.5 triệu đồng dollar
$ 4,700  Boutique -Thu nhập lên đến $ 880 nghìn
$ 3,900 Micro -Thu nhập lên đến   $ 380 nghìn

Free 1 tháng lệ phí kế toán cho mỗi khách hàng mới mà bạn giới thiệu cho chúng tôi. Người giới thiệu của bạn cũng sẽ nhận được free 1 tháng lệ phí kế toán và bạn sẽ nhận được lời cảm ơn vì đã giới thiệu họ với dịch vụ với chi phí 1% hoặc ít hơn, mà giảm chi phí hợp lý xuống 3-30%.

Nếu bạn không báo cáo ít nhất 370.000 đô la doanh thu hàng năm và có ít nhất 20% lợi nhuận trước thuế, vậy thì SwissBooks không hữu ích và không công bằng khi đề nghị một dịch vụ
không được phù hợp với nhu cầu của bạn. Có thể là vì lợi ích tốt nhất của bạn để giải thể công ty của bạn và tiết kiệm cho bạn các khoản phí kế toán không cần thiết bằng cách nộp đơn proprietor. Ngoài ra, cách đơn giản nhất để xoay quanh nó là thông qua tập trung vào doanh thu định kỳ hoặc doanh thu bán hàng lớn.

Chúng tôi muốn cảm ơn bạn về công việc kinh doanh tiếp theo của bạn và chúng tôi cam kết làm việc với bạn để giúp bạn tiết kiệm tiền và giúp bạn 20.000+ đô la một tháng sau khi đóng thuế trong doanh nghiệp của bạn.

Trân trọng,
Christian Thut
Präsident, THUT of Switzerland

 

Don’t Swallow Fluoride to Reap its Benefits

Many of us don’t know much about fluoride except that it is supposed to be good for your teeth and reduce cavities but there is so much I didn’t know. 

As quoted from Nassim Taleb’s Anti-Fragile (Chapter 21. Medicine, Convexity, and Opacity) “The non-natural needs to prove its benefits, not the natural—according to the statistical principle outlined earlier that nature is to be considered much less of a sucker than humans. In a complex domain, only time—a long time—is evidence.”

Just like the insecticide, DDT, discovered by a Swiss chemist (who actually won a Nobel Award for it), cigarettes, plastic, & cellphones were “harmless” until it all proved to be harmful after a long period of time. Or years ago, scientists came to the conclusion that cholesterol in food was bad = eggs were bad. Now, decades later, we find out the effect of egg consumption on blood cholesterol is minimal when compared with the effect of trans fats and saturated fats and according to a study at the University of Connecticut the fat in egg yolks actually helps to reduce LDL (“bad” cholesterol).

The approved 1.00ppm of fluoride in drinking water now MIGHT be harmful after another decade of studies.

If studies now show that it does affect IQ and other things then I’m going to do my best to avoid it in water where we cannot control how much fluoride we take as we need to drink a lot of water to keep healthy. There is already fluoride in some of the foods we eat/drink, & toothpaste. Other countries have access to fluoridated salt (ie. Switzerland) where the fluoride intake can be controlled for EACH individual. A smaller child can use less salt vs. an adult <— this makes much more sense than FORCING every single person to take fluoride through their drinking water.

  1. US National Library of Medicine National Institutes of Health: Critical Review of Physiological Effects of Ingested Fluoride as a Public Health Intervention (“CONCLUSIONS: The results support the possibility of an adverse effect of high fluoride exposure on children’s neurodevelopment. Future research should include detailed individual-level information on prenatal exposure, neurobehavioral performance, and covariates for adjustment.”)
  2. Department of Environmental Health, Harvard School of Public Health: Developmental fluoride neurotoxicity: a systematic review and meta-analysis  

    (“RESULTS: The standardized weighted mean difference in IQ score between exposed and reference populations was -0.45 (95% confidence interval: -0.56, -0.35) using a random-effects model. Thus, children in high-fluoride areas had significantly lower IQ scores than those who lived in low-fluoride areas. Subgroup and sensitivity analyses also indicated inverse associations, although the substantial heterogeneity did not appear to decrease.

    CONCLUSIONS: The results support the possibility of an adverse effect of high fluoride exposure on children’s neurodevelopment. Future research should include detailed individual-level information on prenatal exposure, neurobehavioral performance, and covariates for adjustment.”)

  3. Translated research report Fluoride 41(2) 115-119 April-June 2008 – Effects of the level of fluoride in drinking water on the intellectual ability of school-age children
  4. Fluoride news & lawsuit

So then I looked into Edmonton’s water: 2017 YTD median of fluoride in Edmonton’s water is 0.68 ppm!! Whereas most developed countries, including 97% of the western European population (Switzerland included), do not consume fluoridated water. 

After learning this we decided we had to switch our Mavea water pitcher out for something that could remove fluoride and found two products: Berkey and Zero Water. Pictured below is the Berkey which we thought was right for our family. 

IMG_0076

The Berkey system effectively removes harmful viruses, bacteria, parasites and unhealthy contaminants from water and leaves essential minerals that your need. It purifies tap water & raw untreated water from sources such as remote lakes and streams.  It is SOOO good that they even recommend you to test your system after setting it up by putting water and RED FOOD coloring into the tank and the water that comes out is clear. The system which includes 2 Black filters and 2 F-2 filters cost us $351 plus we purchased an extra set of each filter so that it filters faster. After the water is filtered I empty the system into glass bottles and put them in the fridge (the system is BPA free but we avoid keeping food/drinks in plastic whenever possible). Use it at home, at the cottage, on a camping trip, or at your office/shop for clean water. I also recommended it to my parents for when they go back to Vietnam for vacation (who knows how clean the bottled water actually is!?)

Below are the cost in cents per litre of water filtered for both systems after 12 years: Berkey 0.0403 cents/litre (Amazon)  and Zero 0.1188/litre (Costco) and Zero 0.1387/litre (Amazon)  [The break even point is 2 years]



Here are the links to Amazon or Costco for those that have memberships at Costco for the Zero system:

Zero Water 10 cup pitcher Amazon $39.48 or Costco $64 

Zero Filters: Costco 4 filters for $70 or Costco 8 filters for $119 or Amazon 2 filters for $33  or Amazon 4 for $82.69 or Amazon 8 filters for $142.35



Below is more calculations I did for our family. The Institute of Medicine determined that an adequate intake (AI) of water for my family would be:

2.36 litres (1.18 litres/day for 4- 8 year olds & I have a 3 year old and 5 year old 1.18 x 2 = 2.36)
3 litres for men per day
2.2 litres for women per day
—————
7.56 litres / day of drinking water for my family + extra water is required for cooking

The Berkey Light has a capacity of 10.4 litres so I would need to refill the system once a day for drinking and cooking. Using that I calculated how long my filters would last my family:

Berkey Black filter set purifies approximately 22,000 litres so 22,000 L / 10.4 L = 2,115.38 / 365 days = 5.8 years (5 years and 9.6 months) !! I purchased an extra set of Black filters so I have 2 sets of black filters = 5.8 x 2 = 11.6 (11 years and 7.2 months)

PF-2 Fluoride & Arsenic Reduction Filters is recommended to be replaced after 3,785 litres so 3,785 L / 10.4 L = 363.94 which is almost a full year! I purchased an extra set so I have 2 sets of PF-2 filters = 363.94 days x 2 or basically, 2 years.

Meaning I would need to buy around 5 extra sets of the PF-2 filters because of the life expectancy difference = $66 x 5 = $330

$351 system w/ 1 set of black filters and 1 set of PF-2 filters
$205 additional 1 set of black filters and 1 set of PF-2 filters
$330 additional 5 sets of PF-2 filters for the 10 year difference between the black filters and PF-2 filters
——
$886 / 11.6 years = $76.38 / year in clean fluoride free water!

As that includes the system the calculation below is for the NEXT 11.6 years of clean fluoride free water

$390 for 2 sets of black filters and 2 sets of PF-2 filters (11.6 years & 2 years)
$330 additional 5 sets of PF-2 filters for the 10 year difference between the black filters and PF-2 filters (10 years)
——
$720 / 11.6 years = $62.07 / year in clean fluoride free water!

REMEMBER! The number of PF-2 filters MUST match the number of Black filters to work as the PF-2 filters attach to the Black filters.


The PF-2 filters remove:

  • Arsenic V and peroxidized Arsenic III

  • Targets entire family of arsenic oxide anions as well as the arsenic cations

  • Other residual heavy metal ions

WARNING: huge list below these 2 photos of what the Black Berkey filters remove!!

(Disclosure: Links to products are affiliate links (not the Costco ones). If you make a purchase after clicking a link, we may receive a commission. This commission comes at no charge to you. Thanks for supporting SwissBooks & Anja’s Plate to get some good information out to people like you!)

 

VIRUSES >99.999%

  • Exceeds Purification Standard (Log 4):

  • MS2 Coliphage – Fr Coliphage

  • PATHOGENIC BACTERIA SURROGATE >99.9999%

  • Exceeds Purification Standard (Log 6):

  • Raoultella terrigena

  • TRIHALOMETHANES – Removed to >89.8%

  • (Below Lab Detectable Limits):

  • Bromodichloromethane

  • Bromoform

  • Chloroform

  • Dibromochloromethane

INORGANIC MINERALS

  • Removed to below Lab Detectable Limits:

  • Chlorine Residual (Total Residual Chlorine)

  • Volatile Organic Compounds (VOCs)

  • Removed to below Lab detectable limits

  • Alachlor

  • 1,1,1,2-Tetrachloroethane

  • 1,1,1-Trichloroethane (TCA)

  • 1,1,2,2-Tetrachloroethane

  • 1,1,2-Trichloroethane

  • 1,1,2-Trichlorotrifluoroethane

  • 1,1-Dichloroethane (1,1-DCA)

  • 1,1-Dichloroethylene (1,1-DCE)

  • 1,1-Dichloropropene

  • 1,2,3-Trichlorobenzene

  • 1,2,3-Trichloropropane

  • 1,2,4-Trichlorobenzene

  • 1,2,4-Trimethylbenzene

  • 1,2-Dibromo-3-chloropropane (DBCP)

  • 1,2-Dibromoethane

  • 1,2-Dichloro-1,1,2-trifluoroethane (CFC 123a)

  • 1,2-Dichlorobenzene

  • 1,2-Dichlorobenzene-d4

  • 1,2-Dichloroethane

  • 1,2-Dichloropropane

  • 1,3,5-Trimethylbenzene

  • 1,3-Dichlorobenzene

  • 1,3-Dichloropropene

  • 1,4-Dichlorobenzene

  • 2,2-Dichloropropane

  • 2,4,5-T

  • 2,4,5-TP (Silvex)

  • 2,4-D

  • 2,4-DB

  • 2-Butanone (MEK)

  • 2-Chlorotoluene

  • 2-Hexanone

  • 2-Methyl-2-propanol

  • 3,5-Dichlorobenzoic Acid

  • 3-Hydroxycarbofuran

  • 4-Bromofluorobenzene

  • 4-Chlorotoluene

  • 4-Isopropyltoluene

  • 4-Methyl-2-pentanone

  • 4-Nitrophenol

  • 5-Hydroxydicamba

  • Acetone

  • Acifluorfen

  • Alachlor

  • Aldicarb

  • Aldicarb Sulfone

  • Aldicarb Sulfoxide

  • Aldrin

  • alpha-Chlorodane

  • Ametryn

  • Aroclor (1016, 1221, 1232, 1242, 1248, 1254, 1260)

  • Atraton

  • Atrazine

  • Baygon

  • Bentazon

  • Benzene

  • Bromacil

  • Bromoacetic Acid

  • Bromobenzene

  • Bromochloromethane

  • Bromodichloromethane

  • Bromomethane

  • Bromoform

  • Butachlor

  • Butylate

  • Carbaryl

  • Carbofuran

  • Carbon Tetrachloride

  • Carboxin

  • Chloramben

  • Chlordane

  • Chloroacetic Acid

  • Chlorobenzene

  • Chloroethane

  • Chloroform

  • Chloromethane

  • Chlorpropham

  • cis-1,2-Dichloroethylene

  • cis-1,3-Dichloropropene

  • cis-Nonachlor

  • Cycloate

  • Dacthal Acid

  • Dalapon

  • Diazinona

  • Dibromoacetic Acid

  • Dibromochloropropane (DBCP)

  • Diazinona

  • Dibromomethane

  • Dicamba

  • Dichloroacetic Acid

  • Dichlorodifluoromethane (CFC 12)

  • Dichloromethane

  • Dichlorvos

  • Diclorprop

  • Dieldrin

  • Dinoseb

  • Diphenamid

  • Disulfoton

  • Disulfoton Sulfone

  • Disulfoton Sulfoxidea

  • Endrin

  • EPTC

  • Ethoprop

  • Ethylbenzene

  • Ethylene Dibromide (EDB)

  • Fenamiphos

  • Fenarimol

  • Fluorobenzene

  • Fluridone

  • gamma-Chlorodane

  • Glyphosate

  • Halo acidic Acids (HAA5)

  • Heptachlor

  • Heptachlor Epoxide

  • Hexachlorobenzene

  • Hexachlorobutadiene (CCC)

  • Hexachlorocyclopentadiene

  • Hexazinone

  • Isopropylbenzene (Cumene)

  • Lindane (Gamma-BHC)

  • Merphos

  • Methiocarb

  • Methomyl

  • Methoxychlor

  • Methyl Paraoxon

  • Methyl tert-Butyl Ether (MTBE)

  • Metolachlor

  • Metribuzin

  • Mevinphos

  • MGK 264

  • Molinate

  • Monochlorobenzene

  • m-Xylenes

  • Naphthalene

  • Napropamide

  • n-Butylbenzene

  • Norflurazon

  • n-Propylbenzene

  • Oxamyl

  • o-Xylene

  • Pebulate

  • Pentachlorophenol

  • Picloram

  • Prometon

  • Prometryn

  • Pronamidea

  • Propazine

  • p-Xylenes

  • sec-Butylbenzene

  • Simazine

  • Simetryn

  • Stirofos

  • Styrene

  • Tebuthiuron

  • Terbacil

  • Terbufos

  • Terbutryn

  • tert-Butylbenzene

  • Tetrachloroethylene (PCE)

  • Tetrahydrofuran (THF)

  • Thiobencarb

  • Toluene

  • Toxaphene

  • trans-1,2-Dichloroethylene

  • trans-1,3-Dichloropropene

  • trans-Nonachlor

  • Triademefon

  • Tribromoacetic Acid

  • Trichloroacetic Acid

  • Trichloroethene (TCE)

  • Trichloroethylene

  • Trichlorofluoromethane (CFC 11)

  • Tricyclazole

  • Vernolate

  • Vinyl Chloride

HEAVY METALS:

  • Aluminum (>75%)

  • Antimony (>97.5%)

  • Barium (>80%)

  • Cadmium (>99.5%)

  • Cobalt (>95%)

  • Chromium (>95%)

  • Chromium 6 (>99.85%)

  • Copper (>95%)

  • Lead (>97.5%)

  • Mercury (>98%)

  • Molybdenum (>90%)

  • Nickel (>95%)

  • Vanadium (>87.5%)

ALSO, REMOVES OR REDUCES:

  • Arsenic (>99%)

  • MBAS (>96.67%)

  • Nitrites (>95%)

  • Selenium (>97.5%)

  • Thallium (>99.5%)

  • Rust, Silt, Sediment, Turbidity, Foul Taste, and Odours

Choosing Your Market & Pricing

There are only three markets you need to know:

  1. Average women

  2. Women in the top 20%

  3. Men in the top 20%

Where is the average men? They simply don’t count in Canada– their women control their money -so direct your efforts directly to them!


How do you pick your market?

A) If each transaction does not require a material amount of an individual’s time then you can enjoy the largest market- the average people. They come in, they order your soup, which is prepared in a large amount, they pay, they leave. Businesses that can enjoy the mass market: online sales, retail, and restaurants.

Big money is made in this market, but few clients can tap into it because many of the times this involves producing junk- think Walmart, Apple, Starbucks, big Pharma. THUT 2.0 was the robo-accounting service we tried to deliver to everyone, but it failed. Unless it is online sales or mass production, the masses will slow you down.

B) If each transaction requires a material amount of an individual’s time then you are better off focusing on the top 20% of the population. This was our strategy to enter at the high end of the market: Edmonton’s oil and gas industry, where earners who were in the top 1-5% of the population were prepared to pay a premium, and we used that money to develop cost efficient robo-accounting solutions for other sectors. But we didn’t have enough of these lucrative clients to survive off of doing accounting for a few big CNC oilfield shops.

Sometimes you do what you have to do to get yours: 10 years ago on the time-money continuum we had no money but we had the youth and energy to each work 80 hours in a week.

  1. We did personal tax returns for $20 each no matter the complexity. People came for 10-15 minutes, paid us, and left.

  2. We exercised the same procedure for small businesses charging $2,000 for a nail salon.

As clients grew in complexity, the amount of time required also grew. Those average people simply dragged us down as we could not recover the time spent on each file. So as we progressed on the money-time continuum we dropped clients to reach equilibrium.  Simultaneously, we were still banking money from the 1%ers and using the money saved to drive down the market to higher unit volumes and lower prices with each successive category until we can economically service the span of the higher 1%-20% of the market.


Raising prices

High-end services (tech, construction, salons) would be better off having the end goal of catering to the women in the top 20% that will lead to more satisfaction and less headache in the long run.

Successful price increases help you acquire better customers who are more serious about enjoying your offering and less likely to churn. When we had lower prices, we had customers that changed accountants, looking for a better deal, never mind that it will cost them more in the long run in taxes and/or penalties. Our current fees dramatically improve the lifetime value of our customer which in turn boosts lifetime value to customer acquisition cost ratio. It has allowed us to have a more sustainable business model without having to spend years working 80 hours a week each. The success of our price increases lies in the transparency. Everything is listed on our website and customers know exactly how much it costs and what is included. We know most accountants charge more than us, but our goal unlike theirs is not revenue maximization. Our goal is sustainability, and that involves selling something that our customers need.

  • $2M revenue and $200K profit is worse than
  • $1M revenue and $400k profit

When we include more features, like including bookkeeping, this drives the demand for our offering over other accountants and creates an opportunity to extract the added value in the form of higher prices. 


Signs you are ready to transition to cater to the higher end market

  1. Customers and prospects tell you how cheap you are. For example, customers have told us they are surprised we make money and that they appreciate the value.

  2. You create a very high ROI. You should aim to capture 10-20% of your economic value. If your construction build will save $100K over PCL’s you deserve that extra $10-$20K (your customer still saves $80-$90K). At the cost of 1%, we reduce customer costs by 3-30% (taxes + accounting).

  3. Many companies use a 5% annual price escalator so 2 years without raising prices would mean you fell 10% behind your competition.

  4. You included new value without monetizing them. Customers are more open to price increases when you can show a track record of using that extra money to invest in improving your offering. For example, we started doing everyone’s personal taxes at no additional cost, and unlimited CRA correspondence/audit support for free to create goodwill with customers. We continually go to businesses who get audited.


Implementation

  1. Offer customers a discount for them to refer a family or friend. We give our customers one month free off their service plus one month free for anyone they refer. While many customers were quick to refer someone, many simply paid the higher price. So we raised the average price without driving away customers who might otherwise seek out a “cheaper” alternative. The effort involved with making a referral makes deal-prone customers feel like smart customers- and smart customers are happy customers.

  2. Give them alternatives. We used to only offer 2 categories. Now we offer 5 categories. We convince salon owners to downsize staff and do more work themselves so that they retain more of their income, while their lower revenue keeps them in a lower price category for accounting. Likewise, customers who are already financially independent and look to their business as more of a passive income want to pay us for a more expensive category as a consequence of maximizing their volume.

  3. Make your offerings look more valuable. A nail salon could put a bunch of nail-care and beauty products in a pretty box and sell it at a premium. The idea is to get customers to compare the price to a day at your salon- so in comparison, the package is a good deal. Because most people are illogical and lazy, they will return to your salon just as often, and they got no additional value from the package but you have increased your income. Likewise, restaurants may package a number of foods together, encouraging customers to compare the price to dinner at their restaurant thus raising the perceived value of the packaged treat. Nail techs/restaurant staff and tradesmen should all wear uniforms: scrubs or coveralls. Contractors should have vinyl decals on their van/truck.

  4. Make peace that you won’t convince 100%. We can help you with the math on a price increase so we can determine how many customers you will lose and still break-even. Keep in mind that some of those lost customers eventually come back once they try an alternative and realize the grass wasn’t greener on the other side.


Hiring out work

Unless you are financially independent, you should be working rather than hiring out the work. No one will ever do a better job than you, and no one will ever care about your big picture as well as you.

Only farm out things that can be completed more efficiently through unique skills and economies of scale (Accounting, bookkeeping vs. doing it yourself). Due to minimum efficient scale, the cost/technology would not make sense for an individual to specialize in something that is not directly related to their ability to generate revenue.


Restaurant Specific Advice

  1. Choose fast-casual rather than higher end dining or fast food. Eating out was one of the first things to get cut back in many Albertan households when the oil price crashed. Among clients, sales on average rose 4%. But there is a sector where sales rose 9% last year. It is the sector above fast food, but a step down from fine dining: that middle, ground fast-casual restaurants. While the minimum wage increase hurts fast food places, the fast-casual sector will remain unaffected. As the population gets older, and as the economy remains uncertain this trend will continue to favor fast-casual rather than more costly dining.

  2. The average food cost in restaurants is 30%. Fast food places operate at 25% and the finer the dining the higher the % up to a maximum of 35%.

  3. If one item in your meal is priced at 40% food cost, then the second item needs to be at 20% to maintain your 30% average. Mix low priced rice/noodles with high priced meat.

  4. The staff should ask if customers are interested in any appetizers, side dishes, and deserts. The simpler the preparation the higher the profit.

  5. Consider paying your servers on commission. Any increased wages you pay out to them should mean more profit to you.

  6. Descriptive words on the menu are better than pictures.

  7. Customers find restaurants on their phone. Make sure you have a solid digital footprint: Facebook, Google, Instagram, Yelp. Your consumer base will return on average 1.7 times per month for 2.7 years, for repeat sales.  Accordingly, you should value your customers based on their lifetime value 1.7 times per month for 2.7 years.

➤➤➤

Ghế Xe Car Seat cho trẻ em -Xoay ghế về phía sau càng lâu càng tốt

ENGLISH HERE

Christian cao 6’1 ft và em 5’5. Không dễ dàng tìm chỗ ngồi cho trẻ em để chúng tôi có thể sắp xếp chúng trong xe của chúng tôi mà không làm phiền ghế lái xe. Sau khi nghiên cứu, chúng tôi quyết định mua hai chiếc ghế trẻ em Clek Fllo. Thông tin chi tiết về nghiên cứu của chúng tôi được liệt kê dưới đây cho Fllo, Foonf và Oobr và lý do tại sao chúng tôi vẫn tiếp tục xoay ghế của Niklaus (3 tuổi) về phía sau. 

Những ghế Clek rất an toàn, dễ cài và có một dấu chân nhỏ. Trước đây chúng tôi chỉ có thể cài ghế của Anja (5 tuổi) phía sau Christian và ghế của Niklaus cài phía sau passenger chỗ ngồi passenger vì thế ghế trung tâm không sử dụng được. Bây giờ, có thêm một chỗ ngồi phía sau Christian. 

Thông tin an toàn cho trẻ em

Xoay ghế của đứa trẻ về phía sau càng lâu càng tốt. Tuổi trung bình ở Thụy Điển (Sweden) để giữ trẻ em ở mặt sau là 4 đến 5 tuổi, điều quan trọng chúng ta theo dõi chúng vì Sweden có tỷ lệ tử vong trẻ em (child mortality rate) thấp nhất trên trái đất. 

Sau khi xoay ghế của đứa trẻ về phía sau càng lâu càng tốt, Xoay mặt hướng về phía trước (forward) càng lâu càng tốt (cho đến 8 tuổi nếu có thể) và sau đó sử dụng ghế booster (cho đến 12 tuổi nếu có thể). 

Các bài báo được liệt kê dưới đây:

  1. Tạp chí Y học Anh  British Medical Journal (BMJ) năm 2009 đưa ra lời khuyên rằng trẻ nhỏ xoay ghế về phía sau cho đến khi 4 tuổi

  2. Một bài báo khác của BMJ về phòng chống thương tích cho thấy những trẻ từ 1 đến 2 tuổi an toàn hơn năm lần trong tai nạn xe khi ghế xoay về phía sau so với mặt hướng về phía trước

  3. Học viện Nhi khoa Hoa Kỳ American Academy of Pediatrics (AAP) và Cục Quản lý An toàn Giao thông Quốc gia The National Highway Traffic Safety Administration (NHTSA đề nghị) khuyên trẻ em xoay ghế về phía sau cho đến khi chúng quá cao hoặc quá nặng đối với chỗ ngồi của xe hơi chuyển đổi – cho đến ít nhất là 2 tuổi, nếu có thể.

  • Clek Fllo child car seat (Em đã chọn chiếc ghế này cho Anja và Niklaus – Sử dụng đến khoảng 8 tuổi)

  • Clek Foonf child car seat (Ghế này to hơn Fllo nhưng vẫn an toàn như Fllo )

  • Clek Oobr Booster seat (Đây là ghế Booster Anja và Niklaus sẽ sử dụng khi quá lớn cho ghế Fllo – Sử dụng đến khoảng 12 tuổi)

Các chi tiết của Fllo, Foonf và Oobr được liệt kê dưới đây.

Tại sao nên mua Ghế Clek Fllo hoặc FoonfĐây là 2 trong số những chiếc ghế Convertible Car Seat xuất sắc nhất được bán ở Canada. Tại sao?

  1. Những chiếc ghế này có thể được sử dụng từ khi chúng còn nhỏ đến khoảng 8-10 tuổi (10 nam expiry)

  2. Những chiếc ghế convertible child seat này cho phép bạn để mặt sau lên đến 40 lbs ở Canada với chiều cao từ 25-43 “(cho tới ngày sinh nhật 4!)

  3. Giới hạn xoay về phía trước với trọng lượng là 22-65lbs và chiều cao 30-49 “.

  4. Có một Anti-rebound bar để sử dụng để giúp ổn định và hạn chế xoay vòng ghế an toàn, giúp bảo vệ con bạn tốt hơn.

  5. Ghế củng cố bởi một cấu trúc thép và magiê (Reinforced by a steel and magnesium sub-structure)

  6. Vật liệu hấp thụ năng lượng đầu gối FOAM được kết nối với khung bằng thép đòn để bảo vệ tác động bên. (Energy absorbing foam-lined headrest which are connected to the frame with STEEL RODS for side impact protection.)

  7. Ngoài ra còn có các lớp FOAM (energy absorbing foam) thụ năng lượng cả bên trong và bên ngoài khung để hấp thụ năng lượng từ va chạm tác động bên.(There are also energy absorbing foam layers BOTH inside and outside of the frame to absorb energy from side impact collisions.)

  8. Chiều nhỏ hơn (chiều rộng hẹp) để bạn có thể lắp 2 hoặc 3 ghế vào xe của bạn (dưới 17 “ở điểm rộng nhất và 13” ở chân đế)

  9. Dễ dàng cài đặt, không lung linh!

  10. Thoải mái khi lái xe dài. Hầu hết các ghế xe khác là nhựa với lớp lót vải mỏng / bọt. Tại sao chúng ta có thể ngồi trong ghế xe thoải mái trong khi trẻ em của chúng ta ngồi trên nhựa cứng?

  11. Foonf và Fllo khá giống nhau nhưng Fllo nặng 13lbs nhẹ hơn Foonf. Vì vậy, chúng tôi đã chọn Fllo, mà cũng cung cấp khả năng hiển thị tốt hơn ra khỏi cửa sổ phía sau bởi vì nó có một cấu hình thấp hơn.

Tại sao nên mua Ghế Booster Oobr

  1. Chiều cao / Trọng lượng hạn chế: 40-57 “chiều cao và trọng lượng 40-100 lbs

  2. Ghế nâng lưng toàn phần

  3. Có thể Điều chỉnh đầu headrest 

  4. Có thể ngừa lại khi con bạn đang ngủ

  5. Có thể tháo lắp lưng để tăng cường backless cho trẻ lớn hơn

  6. Các lớp bọt (energy absorbing foam) hấp thụ năng lượng giúp cho con bạn ít bị lực hơn

  7. Cấu trúc kim loại – khung magiê (Metal sub-structure – magnesium back frame)

  8. UAS cứng khóa ghế vào vị trí cung cấp sự ổn định thêm (ghế Booster khác không có này!)

  9. Âm thanh “CLICK” để bạn biết bạn đã cài đặt đúng

  10. Được đánh giá cao nhất “Best Bet” trong 4 năm liên tiếp bởi Insurance Institute for Highways Safety (IIHS)

  11. Kết cấu headrests với cánh sâu cánh kết nối với khung magiê với thanh thép để cải thiện bảo vệ đầu. (Structural headrests with deep side wings that connect to the magnesium frame with steel rods for improve head protection.)

Best Cold Prevention You’ve NEVER Heard Of!

Everybody knows that Christian is sick for 90%   80%   75 % of the year.

Not kidding.

So we had to research about why he got sick so easily and why I hardly got sick. (Christian says my immune system is stronger than his because I was dirty as a kid) There had to be something else we could do, we couldn’t live like this forever!

I was tired of him staying home from work, lying in bed with the blanket all wrapped up, wearing a winter toque even in the middle of summer. Who gets the flu in the middle of summer?!

Christian did.

His coughs were unbearable to listen to and I also had to listen to these same sentences E-V-E-R-Y single time he got sick: “This is it. I’ve never been this sick before. I think I’m dying.. *Cough* *Hack* If I live through this I’ll be nicer to you. Thank you for taking care of me.”

Remember. I said that he is sick for 75% of the year? Well, let’s say my best friends are coffee during the day time and sleep during the night. His is cough candy and cough syrup.

And, we did it! We found something that TOTALLY changed both his life and my life. Thank goodness! Ready for it?

…..
….
..
Liquid fish oil.

YES.

One measly teaspoon of liquid fish oil each day at dinner time/before bed is all that it took to save me from taking care of a stuffy, coughing, toque wearing person, for 75% of the year him from his lifetime of being sick.

We have all been taking one teaspoon each day for the last 1.5 years, even the kids, and none of us has been sick enough to actually need to take time off of school/work. Runny noses, yes, but that is it!

The taste? It actually tastes good.  Niklaus’ favorite is Lemon Cake & Anja’s favorite is Grape Fruit

OS0150_CC_Omega3Lemon_WN_CEF-1

What does Omega 3 do?

By taking Omega 3 regularly before you get sick, your body doesn’t have to work as hard or as long to fight against the virus infection versus if you hadn’t taken Omega 3 regularly prior to getting sick.

It is important you take liquid fish oil and not fish oil capsules because you have to take 20+ capsules a day to get the same dosage as one teaspoon of fish oil. (We have been taking fish oil capsules for the last 8.5 years and Christian was still constantly sick. We switched to liquid and ta-da! No more colds.)

The absolute best fats for your brain is Omega 3 fatty acids. It helps prevent inflammation and preserve cognitive function. It also helps ward off stress, anxiety and depression. It lowers your risks of developing heart disease, arthritis and can even make it hard for cancer cells to survive. There are different types of Omega 3s but the important ones are:

  • DHA = cognition/”think better”
  • EPA = mood/”feel better”

Omega 6 to Omega 3 Ratio

Getting enough Omega 3s is good but you also want to minimize Omega 6s which can actually promote inflammation and serious health problems. Most diets contain too much omega6 (processed foods and refined vegetable oils) in comparison to the omega3s

The ideal ratio of omega6 to omega3 ratio is 2:1 but most North Americans are estimated getting-16 times more omega6 than omega3 leading to more of the following: depression, anxiety, inflammation and brain fog. Need to fix your brain fog? Check out this book

Now that you’ve learned about Liquid Fish Oil vs fish oil capsules and Omega6 & Omega3 ratios go home and take MORE capsules than what is recommended on the bottle, finish it and go and pick up some liquid fish oil. Remember to:

  1. compare the DHA & EPA mg per teaspoon
  2. check the rest of the ingredient list and chose one with the shortest list as possible
  3. make sure that the non-medicinal ingredients are non-GMO natural sweeteners/flavors like monk fruit and lemon oil
  4. use it daily
  5. shake VERY well or else you’ll be getting only the natural sweetener near the end of the bottle
  6. keep it in the fridge because it will slow down oxidation

OS0150_CC_Omega3Lemon_WN_CEF-1

 

 

But wait, we’ve done the work already and we’d like to share! Niklaus’ favorite: Lemon Cake & Anja’s favorite: Grape Fruit 

(Disclosure: Links to products are affiliate links. If you make a purchase after clicking a link, we may receive a commission. This commission comes at no charge to you. Thanks for supporting SwissBooks & Anja’s Plate to get some good information out to people like you!)

 

Actionable Self-Improvement Books

  1. Efficiency: Get Rich Without Giving Up Your Life

  2. Antifragile: Things that Gain from Disorder – by Nassim Nicholas Taleb

  3. A Guide to Good Life: The Ancient Art of Stoic Joy – by William B Irvine

  4. A Guide To Rational Living
  5. Breaking Out of Homeostasis


Books for Parenting

  1. How an Economy Grows and Crashes – by Peter D. Schiff

  2. Your Competent Child: Toward a New Paradigm in Parenting and Education – by Jesper Juul

  3. Way of the Warrior Kid: From Wimpy to Warrior the Navy SEAL Way
  4. The Little Prince – by Antoine De Saint-Exupery

  5. The Whole-Brain Child: 12 Revolutionary Strategies to Nurture Your Child’s Developing Mind
  6. The Conscious Parent: Transforming Ourselves, Empowering our Children– by Shefali Tsabary

  7. Out of Control: Why disciplining your child doesn’t work and what will – by Shefali Tsabary

  8. How to Talk so Kids will Listen & Listen so Kids will Talk – by Adele Faber & Elaine Mazlish

 

(Disclosure: Links to products are affiliate links. If you make a purchase after clicking a link, we may receive a commission. This commission comes at no charge to you. Thanks for supporting SwissBooks & Anja’s Plate to get some good information out to people like you!)